Connect with us

Diversity in Tech

Going Global – What Does OTT Platform Need?

Suppose you already have an OTT platform, but you transmit videos only to the local population. And you feel that you have covered everyone in that region. Here, you cannot do anything to grow your audience. And you start thinking about expanding your OTT content delivery by covering new markets. 


If you are an OTT service provider, you are familiar with OTT Middleware. It helps you manage subscribers, content, monetization models, and user interface.

What can help you cover new markets? 

  • CDNs that deliver videos across new territories without latencies. 
  • OTT apps that allow people to view videos on any device they have

CDN is what helps OTT providers go global and cover new markets. It is a network of servers distributed across the world. When an end-user accesses a video, it is delivered from an original server to a server close to them and cashed on it. Due to a reduced distance, latencies are lower, and users can watch videos without interruptions. 

OTT applications help your service adapt to consumers’ opportunities and preferences. Not everyone can and wants to view videos on small smartphone screens. Many prefer Smart TVs and 4K quality, and some people have only laptops. 

Multi-platform capabilities allow users to decide which device to use. They don’t need to invest in additional devices, which makes OTT services convenient and preferable. 

Covering new places and more devices can help expand a business and increase revenue. 

OTT strategy

We will not speak about the OTT strategy right now. It is a huge process. If you are interested, you can read an article about OTT strategy on that blog. 

What we can cover is marketing. You can have the brightest idea for a new OTT service, but if the marketing is poor, the world will not learn about your project. 

It also doesn’t mean that you need to hurry up and cover all possible marketing channels. No. You will waste a lot of time and money. 

It is better to understand what channels your potential customers use and introduce them to your strategy. For that, research is necessary. Also, you can create an audience portrait in the way you see these people and test it, implementing changes in the process. 

People from new markets will be different from those you are used to. Trying to apply familiar tools and techniques to a new market may come at a cost with low profit. 

After defining marketing channels, make sure you are informative, engaging, and on the same page with your customers. 

Thorough research: new markets are different from those you have already covered

You should research thoroughly to understand your audience from a new location. The approach that works for one audience will not work for another. 

Suppose you stream videos for English people but want to attract the French population. Some French people will know English and be able to use your platform without difficulties. But the rest of them don’t speak English. To attract them, you will need to do more work: translate the platform, add subtitles or french audio tracks, and localize content. 

To do everything properly, it is better to research and understand what new people might like and what they don’t like. Additional changes can be introduced further. 

Final Thoughts

Going global or covering new markets is a huge and difficult process. A lot of work shall be done. But it can be profitable too. You can at least try doing something in that direction. And analyze the result after.

Stanley Gatero is a writer at Disrupt Magazine. He covers topics concerning technology, entrepreneurship, news, and sports. He is an avid traveler.

Advertisement defi

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Social Media1 day ago

Khaby Lame Becomes The Most Followed TikToker in The World

Khabane Lame was a machine operator but now trending and just became a star from an account he created on...

Tiger_Shroff Tiger_Shroff
Entertainment2 days ago

Meet Bollywood Star Tiger Shroff

Tiger Shroff has a long history in the film industry, starting before his birth. With prominent parents in the industry...

Amanda Bernardo Amanda Bernardo
Women Who Disrupt2 days ago

Meet “The Pizza Princess” Amanda Bernardo

If you live in or near New Haven, Connecticut, you may be familiar with the hidden gem that is “New...

Shirley_Setia Shirley_Setia
Women Who Disrupt2 days ago

Meet Upcoming Bollywood Star Shirley Setia

Shirley Setia is the little Kiwi that could. Coming out of seemingly nowhere with a hit cover on YouTube, she...

two people shaking hands two people shaking hands
Diversity in Tech5 days ago

How the Best Leaders Create and Build Trust in a Modern Workplace

Being a leader in any setting can be challenging but within professional settings, you really are juggling a lot at...

Jay Majors Jay Majors
Executive Voice2 weeks ago

How Jay Majors Is Disrupting The Barber Industry

When we see a successful figure in any industry, learning their story, where they came from, and how they’ve struggled...

Daymond JOhn Daymond JOhn
Executive Voice2 weeks ago

Daymond John Can’t be Stopped

Perhaps you know Daymond John from the wildly popular show Shark Tank. Or maybe you’re familiar with his revolutionary clothing...

Finance2 weeks ago

Ryan Carroll Establishes Wealth Assistants to Serve as a Launching Pad for Hopefuls Worldwide

Countless highly accomplished personalities and established authorities have proven that the pursuit of one’s passion can be a way to...

Business3 weeks ago

Social Media Star, TheBlondeJon’s Journey from Homelessness to Multimillionaire Status

A strong self-belief in oneself is a powerful enabler no matter the obstacles or challenges one faces on a journey....

Entrepreneurship3 weeks ago

Skylar Domine on His Bold Moves in the Entrepreneurial Realm and Overarching Mission to Help People and Communities

Many of today’s powerhouses managed to gain a solid foothold in the world of business and stand out in an...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.