fbpx
Connect with us

Marketing

Help Your Business Grow with 9 Content Marketing Tips

Content marketing has become a huge part of the way that companies are reaching out and connecting with their target audience.

It’s no surprise that Content Marketing is one of the most effective ways to grow your business. Content marketing can be used for a variety of different campaigns, from generating leads and increasing brand awareness to serving as a way to generate revenue. With Content Marketing, you have the power to market your products or services in an authentic manner by providing valuable information without being too pushy.

Content marketing can be used in many different ways, but there are 9 specific tips that will help you make your content more effective!

 

1. Educate Instead of Trying to Sell

Educating your target audience is a great way to create trust and make them more likely to buy from you. Content marketing should be about teaching to educate, not just trying to sell. People want the feeling of being educated by reading through content, so it’s important that they feel fulfilled after reading.

2. Give Away Valuable Materials on Your Resources Page

Giving away valuable materials on your resources page is a great way to give back and create more leads. Content marketing should be about providing something of value that people can take advantage of, so don’t forget this tip!

3. Research your Competitors

There are many different types of Content Marketing, but you should research your competitors to see what they’re doing. You can then plan a strategy based on their strengths and weaknesses.

4. Leverage your “Above-the-Fold” Area

Content Marketing should be used as a marketing tool, and one of the most effective places to accomplish this is in your “above-the-fold” area. The first thing people see when they come to visit your site will be what’s above their fold – so it’s important that this space has good Content Marketing material.

 5. Pay a Lot of Attention to your Keyword Research

Content Marketing should be about providing valuable information to your target audience. Content marketing that has keyword research involved is more likely to convert and reach people because it can provide the exact answer they’re looking for.

6. Know your Audience

Content Marketing is not for everyone. It’s important to know your audience and Content Marketing should be tailored specifically towards them. It’s okay if Content Marketing isn’t for everyone, but you need to target the right people with content that will resonate with them – it can really make a difference.

7. Include a Call to Action

Content Marketing isn’t just about providing content, it also needs to include action. It’s important that you guide readers towards a specific call to action so they know what your goal was in writing content and how they can take advantage of the information as well.

8. Use Rich Images and Videos in your Content

Content that is rich in images and videos can be more engaging for readers. Content marketing should create a strong emotional connection with the target audience, so use this tip to better connect with your audiences.

9. Write Relevant and Actionable Content

You must first determine what Content Marketing is and isn’t. Content that is relevant will better resonate with your target audience, so make sure you know who they are before writing anything.

 

Content marketing should provide the right information to your target audience, so try those tips out!

 

John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.

John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.


Advertisement defi

Join Disrupt Magazine

defi
Become A Disrupt Contributor

Most Disruptive

tezos and NFT tezos and NFT
NFT4 weeks ago

Beginners guide to NFTs: What are non-fungible tokens?

You have probably heard the word NFT hundreds of times so far. At first glance, you thought it only had...

Sports + Gaming2 months ago

What Motorcycles Are Good For Long Trips?

Motorcycles are all about freedom. But the question is: how often do we really go out there and enjoy the...

Executive Voice2 months ago

3 Ways Maternal Instincts Give Women In Leadership An Advantage

As the landscape of gender roles continues to be redefined, these 3 experts agree that their maternal instincts provide an...

Executive Voice3 months ago

The Queen of Title: How Powerplayer Rachel Luna is Disrupting the Title Industry Through a Modern Approach

Rachel Luna has made quite the name for herself within Texas’s title real estate business as the Title Queen and...

Executive Voice3 months ago

Nancy Almodovar: The Latina CEO Who is Disrupting the Status Quo of the Luxury Real Estate Market

It comes as no surprise that Nancy Almodovar, the CEO and founder of Nan and Company Properties, is one of...

Business3 months ago

How To Nurture Talent Within Your Business

Your business can only succeed with talented workers on the payroll. Luck and even strong economic conditions will only get...

NFT4 months ago

Solana’s value plummets below $98 due to a Wormhole Exploit

Many people thought blockchain technology was robust, secure, and virtually “unhackable.” However, the crypto world has faced several hacking incidents...

NFT5 months ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency5 months ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News5 months ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.