Content marketing has become a huge part of the way that companies are reaching out and connecting with their target audience.
It’s no surprise that Content Marketing is one of the most effective ways to grow your business. Content marketing can be used for a variety of different campaigns, from generating leads and increasing brand awareness to serving as a way to generate revenue. With Content Marketing, you have the power to market your products or services in an authentic manner by providing valuable information without being too pushy.
Content marketing can be used in many different ways, but there are 9 specific tips that will help you make your content more effective!
1. Educate Instead of Trying to Sell
Educating your target audience is a great way to create trust and make them more likely to buy from you. Content marketing should be about teaching to educate, not just trying to sell. People want the feeling of being educated by reading through content, so it’s important that they feel fulfilled after reading.
2. Give Away Valuable Materials on Your Resources Page
Giving away valuable materials on your resources page is a great way to give back and create more leads. Content marketing should be about providing something of value that people can take advantage of, so don’t forget this tip!
3. Research your Competitors
There are many different types of Content Marketing, but you should research your competitors to see what they’re doing. You can then plan a strategy based on their strengths and weaknesses.
4. Leverage your “Above-the-Fold” Area
Content Marketing should be used as a marketing tool, and one of the most effective places to accomplish this is in your “above-the-fold” area. The first thing people see when they come to visit your site will be what’s above their fold – so it’s important that this space has good Content Marketing material.
5. Pay a Lot of Attention to your Keyword Research
Content Marketing should be about providing valuable information to your target audience. Content marketing that has keyword research involved is more likely to convert and reach people because it can provide the exact answer they’re looking for.
6. Know your Audience
Content Marketing is not for everyone. It’s important to know your audience and Content Marketing should be tailored specifically towards them. It’s okay if Content Marketing isn’t for everyone, but you need to target the right people with content that will resonate with them – it can really make a difference.
7. Include a Call to Action
Content Marketing isn’t just about providing content, it also needs to include action. It’s important that you guide readers towards a specific call to action so they know what your goal was in writing content and how they can take advantage of the information as well.
8. Use Rich Images and Videos in your Content
Content that is rich in images and videos can be more engaging for readers. Content marketing should create a strong emotional connection with the target audience, so use this tip to better connect with your audiences.
9. Write Relevant and Actionable Content
You must first determine what Content Marketing is and isn’t. Content that is relevant will better resonate with your target audience, so make sure you know who they are before writing anything.
Content marketing should provide the right information to your target audience, so try those tips out!
John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!
John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.