Connect with us
Apply Now


Help Your Business Grow with 9 Content Marketing Tips

Content marketing has become a huge part of the way that companies are reaching out and connecting with their target audience.

It’s no surprise that Content Marketing is one of the most effective ways to grow your business. Content marketing can be used for a variety of different campaigns, from generating leads and increasing brand awareness to serving as a way to generate revenue. With Content Marketing, you have the power to market your products or services in an authentic manner by providing valuable information without being too pushy.

Content marketing can be used in many different ways, but there are 9 specific tips that will help you make your content more effective!


1. Educate Instead of Trying to Sell

Educating your target audience is a great way to create trust and make them more likely to buy from you. Content marketing should be about teaching to educate, not just trying to sell. People want the feeling of being educated by reading through content, so it’s important that they feel fulfilled after reading.

2. Give Away Valuable Materials on Your Resources Page

Giving away valuable materials on your resources page is a great way to give back and create more leads. Content marketing should be about providing something of value that people can take advantage of, so don’t forget this tip!

3. Research your Competitors

There are many different types of Content Marketing, but you should research your competitors to see what they’re doing. You can then plan a strategy based on their strengths and weaknesses.

4. Leverage your “Above-the-Fold” Area

Content Marketing should be used as a marketing tool, and one of the most effective places to accomplish this is in your “above-the-fold” area. The first thing people see when they come to visit your site will be what’s above their fold – so it’s important that this space has good Content Marketing material.

 5. Pay a Lot of Attention to your Keyword Research

Content Marketing should be about providing valuable information to your target audience. Content marketing that has keyword research involved is more likely to convert and reach people because it can provide the exact answer they’re looking for.

6. Know your Audience

Content Marketing is not for everyone. It’s important to know your audience and Content Marketing should be tailored specifically towards them. It’s okay if Content Marketing isn’t for everyone, but you need to target the right people with content that will resonate with them – it can really make a difference.

7. Include a Call to Action

Content Marketing isn’t just about providing content, it also needs to include action. It’s important that you guide readers towards a specific call to action so they know what your goal was in writing content and how they can take advantage of the information as well.

8. Use Rich Images and Videos in your Content

Content that is rich in images and videos can be more engaging for readers. Content marketing should create a strong emotional connection with the target audience, so use this tip to better connect with your audiences.

9. Write Relevant and Actionable Content

You must first determine what Content Marketing is and isn’t. Content that is relevant will better resonate with your target audience, so make sure you know who they are before writing anything.


Content marketing should provide the right information to your target audience, so try those tips out!


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.