Over the past year, I’ve had the pleasure of connecting with many entrepreneurs and agencies in the social media marketing world but I wanted to introduce my friend Christien Bouc who I consider one of the top experts in the space.
Tell us a little about you, your company, and what you do for clients:
“My name is Christien and I’m the founder of Bouc Media where we primarily conduct USA influencer marketing campaigns to grow client accounts on Instagram. Every month we grow clients cumulatively 200,000 – 400,000 USA followers a month and have worked with some of the largest pages on Instagram.
Because of this, many marketing agencies go to us to deliver growth campaigns for their clients.”
How did Bouc Media begin?
Bouc Media began when I decided to quit my job and start my own social media marketing agency at 22. At the same time, I built up a Facebook group and posted videos documenting accounts I grew and giving people tips. Eventually, I became the “go-to” person in my space and many agencies refer to me for the newest, cutting edge strategies as well as a handful of 7 figure brands and even an 8 figure brand work with me directly.
What sets you apart from your competition?
In my opinion, there are two things that differentiate us from our competitors.
- Pricing – since we primarily sell directly to agencies, we have lower pricing than other agencies who resell. Occasionally, we are also able to get lower pricing and more “deals” than competitors because we do a lot of business with said agencies. This translates to our clients.
- Me – it sounds a little vain I know, but I really think having me on their team is a huge asset as I’m always networking with other people and trying different services that I can pass on to my clients.
How do you grow real, organic followers for clients?
It primarily depends on what type of followers the client wants. If they’re interested in targeted followers, I have a number of services but for the majority of clients, we use things like shoutout networks or giveaways to grow client accounts. Growth will mainly vary on the strategy we use and the budget of the client.
Has COVID or the pandemic drastically affected your business?
Your network really is your net worth, I built my business to 6 figures over a long period of time, and I do not expect it to change much as I work with successful businesses, personal brands, and agencies. There will always be successful businesses looking to grow their presence online. If anything, more brands invested in online marketing budgets because of the pandemic to facilitate no touch/contact-less sales.
Where can we find you on social media?
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