Connect with us


How David Schloss and His Agency Can Help Anyone Scale Their Business Through An Economic Downturn

One thing that business leaders should be aware of is that economic downturns are inevitable, just as change is inevitable. Yet, most businesses are often unprepared when economic downturns happen. No wonder more than 100,000 businesses have shut down. The leaders of enterprises are left standing clueless concerning what strategies to adopt for business survival during a recession. Most entrepreneurs are also wondering how the recession affects marketing. 

The answer to the question of survival during this time of economic recession lies in partnering with an expert. There are several agencies out there that have an idea of how companies can stay afloat. One of these agencies is Convert ROI by David Schloss. 

About David Schloss 

David Schloss is an online entrepreneur and marketing expert. He is considered one of the top social advertising trainers and has been rated as one of the top “Experts to Watch” by Forbes Magazine. Over the years, David has helped hundreds of businesses improve their website traffic, customer acquisition, and revenue using social media advertising. One of his expertise is in the psychology of running a high yielding Facebook Ad. Campaign. He helps his clients yield high conversions from Facebook ads, whether it’s through his fully managed private client work, consulting, intensive training events, or keynote speaking. 

David is the Founder of Convert ROI, a highly successful digital marketing agency that focuses exclusively on Facebook and Instagram ads. The company, founded in 2013, works with clients interested in an integrated advertising approach. The agency helps businesses to succeed by taking complicated social ad plans and seamlessly turning them into easy-to-follow revenue-producing campaigns. Through the agency, David has managed over $2.5 million per month in paid advertising via social advertising channels. So far, they have worked with over 400 companies, including businesses listed on the Dow Jones, Nasdaq, and Fortune 500. 

Helping Businesses Scale-up Through An Economic Downturn

Small to midsize businesses play an essential role in the economy. They are the platforms through which the market can bounce back after the recession. For instance, during the Great Depression, 92% of job growth was from mid-market companies. However, for businesses to play a role in the bouncing back of the economy, they first need to manage the chaos. According to David, businesses manage chaos by adapting fast to the present changes, such as transitioning to remote working and scaling back on costs. If you don’t have a recession plan yet, then this is the right time to craft one. 


One of the ways that companies scale up through an economic downturn is by focusing on existing customers. David says that although there is no playbook on how to market to existing customers during the COVID-19 era, there are still subtle ways that businesses can use to connect with their customers. The key is to understand consumer psychology during an economic downturn and then fine-tune your marketing campaign in response to this psychology. 


During recessions, customers are not motivated to purchase things that they consider ‘luxuries.’ Instead, customers limit their spending and prioritize other things, including safety from the pandemic. Companies, on the other end, are postponing investments, reducing costs and prices. However, David notes that one thing businesses should refrain from is slashing costs indiscriminately. Cutting marketing costs, for instance, is not advisable as you can still market your product to communicate that your company still exists. 

Scale Your Business By Changing Your Marketing Tactic 

This is the time when enterprises should use their content, including the images and tone. Your images should bear in mind the emotional state of your target audience at this point. We find ourselves at a time with a high unemployment rate, general anxiety, and economic uncertainty. As such, you should be mindful of your tone at such a time, light humor, for instance, may not be well received. 


By the end of the day, companies make sales because people have the purchasing power. Therefore, in this COVID-19 pandemic, businesses need to understand that the psychology of the consumer has changed. Right now, most people do not have disposable income. Also, factors such as uncertainty about the future and well-being of friends and families demotivate the need to indulge in senseless consumption. When enterprises understand this psychology, they will be in a better position to change their marketing campaign. 


David Schloss is a paid traffic and customer acquisition expert. Even though we are in a time of economic downturn, David can help you figure out how to help your business survive during this pandemic. 

Nathan Ray Ortega is the founder of influencer podcasts. Nathan helps those share their great story, by helping entrepreneurs, authors, influencers, millionaires and many more get on podcasts and tv shows around the world, his passion is to help share the stories of the few to impact the lives of the many. Nathan had to overcome many obstacles during his journey, from having 16 different jobs at age 20 to being homeless and sleeping in a car with his pregnant girlfriend, and even changing in public bathrooms for 2 months, but during that time Nathan stayed motivated and listened to many powerful stories that changed his life for the better. Nathan thanks the power of podcasting for motivating him to push further with every episode of entrepreneurship. ''Life is never a straight road, we have to face unknown obstacles, many emotional experiences, and life-changing habits, to get to where we need to be.'' - Nathan Ray Ortega

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Crypto Expert
Become A Disrupt Contributor

Most Disruptive

Entrepreneurship5 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship6 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship1 year ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.