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How Denver Biddle III Went From Undiscovered Artist To Viral Rap Entrepreneur On TikTok

Denver Biddle, known on TikTok as @Biddl3Music3 recently joined a select group of people to go viral on this newsworthy app. In a world where everyone and their cousin seems to be going viral, Denver’s story proves that it did not happen by accident but came through hard work and consistency.
Biddle, a 27-year-old from Milwaukee, Wisconsin says he stumbled into music from the kids in his neighborhood but initially never thought he could do it. He downloaded the TikTok app because he saw notable entrepreneur Gary Vaynerchuk talking about it.
I recently interviewed him live on Instagram to get an insight into how he did it and how he continues to grow to this day to the sound of 635,000 fans on TikTok.

Here is Denver’s Growth Timeline Over The Last 2 Months

  • TikTok Growth: 2,200 to 400,000 followers
  • Instagram Growth: 2,100 to 4,700 followers
  • Youtube: 120 to 2,900 subscribers
  • Spotify Streams: From ~600 Spotify streams in June to about 110,000 in the last 11 days
  • Spotify Listeners: From < 200 monthly listeners to over 20,000
  • Spotify Followers: From 242 Spotify followers to 11,600
During our interview, I asked him his best practices on how to grow, and here were his top tips.

Remix A Trend

@Biddl3‘s initial viral success came from a video of him reenacting walking into a studio of a popular rapper and then rapping in the style of a popular new trending song that was recently released. His rendition of the What’s Popping song by Jack Harlow.

Post And Leave It Alone

@Biddl3‘s advises that you spend less time trying to craft the “perfect post” and post videos that you enjoy creating and you believe others will.

Catch Attention Immediately

“The first 3 seconds are the most important,” Denver advises. Grabbing a viewer’s attention quickly so they are motivated to watch the rest of your video is key and will allow you to keep people engaged from the start.
Finally looking at his strategy to monetize, Denver decided to utilize his live streams on TikTok to do music reviews through his website LiteWorkRecords.Com that he created on Squarespace. It’s low cost but high touch and practical way to generate income from his raving new audience.
Denver’s passion trickles through different mediums and he loves to share his personal journey on social media. He recently shared a series of Instagram stories going as far as sharing the moment he quit his job on July 31st, 2020.
When asked about his motivation, he mentions wanting to do it for his family and to inspire those around him that anything is possible. He adds however that it’s not easy and “you have to believe and put in the work.”
When asked where his competitive spirit comes from, he recalls playing videogames with his father as a young kid. “My dad made it hard, he made it challenging so I had to dig deep and do better.”
Denver is part of the new age of entrepreneur-artists who are sharing the reality of life and growth as musicians through the internet. He continues to create music and share his story online and it’s clear his story is far from being finished.

Olumide Gbenro is founder of Globoversity and Globo Media Marketing. Well known for his vast network of highly influential leaders, he connects powerful leaders together to magnify their presence through earned press and media. Olumide has been featured in Business Insider, Bloomberg, and Yahoo Finance.


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