Arguably, the fastest growing social media site, TikTok has become one of the most used social platforms during this pandemic. With most people using it for mindless entertainment, there’s one entrepreneur who’s been using it little differently. Meet JT Franco.
Being labeled as a rebel most of his life, JT Franco dropped out of school at just 17 years old, chasing the dream of financial freedom. All his life, JT never felt like he fit in, and quickly realized how the system didn’t pertain to the success he was after. After 3 years of dead-end jobs, JT discovered the Amazon FBA business model. After studying the game for a couple of months, JT scaled his first Amazon business to $15k/month profit in just one year – not bad for someone who never did well with instructions.
Being a rapidly evolving entrepreneur, JT saw an opportunity to grow his brand through content on TikTok. Applying the skills he’s learned through being an entrepreneur, JT has mastered the art of grabbing attention – combining that with some unique strategies, and well… he’s grown his following to 245,000 with over 4 million likes on his videos. JT shares a few of the reasons why he’s become the fastest-growing TikTok entrepreneur and influencer.
Providing Value In The Form Of Stories
For anyone that has been on TikTok, you know exactly how easy it is to be sucked into endless streams of videos, often seeing the same ‘trending’ dance 50 times over. Instead of taking that conventional route, JT saw the need for more entrepreneurial and educational content. One of the most basic and powerful forms of communication that have been around since the dawn on time is storytelling.
Knowing how to use emotion to influence and inspire, JT has been able to use storytelling to connect with his audience. He ensures that his message and information resonate with the audience. JT’s use of story in his content is the reason he’s had so much success. FYI, you’re 7x more likely to sell by using a story.
Knowing his Audience
For you to run any business, you should know your audience. So many businesses don’t understand the fundamentals of how their messaging and copy affect their conversions. However, JT does. Both in his business and on TikTok, JT has spent countless hours studying his audience, what they like, how they talk, the places they spend time online, and more. This has been pivotal in his rapid TikTok growth, as by speaking to his specific niche, he knows exactly how they will react, and how they’ll be able to use the information.
Business owners take note – If you own a restaurant and all your customers want salmon, and you try to sell them steak, they’ve never going to buy. By finding out exactly what his audience enjoys and learns best from, JT’s TikTok success has come from his strategy.
In a world full of instant gratification, we all know that our attention spans are becoming shorter. So how do we combat this and ensure we get the attention of our audience without boring them? Strong hooks. And no… I’m not talking about JT’s boxing skills. JT understands how his consumers’ minds work and have implemented strong hooks at the start of all his videos to grab their attention and hook them in to watch the rest.
“You’ve got to have strong hooks at the beginning of videos. TikTok is super-fast paced that you’ve got to catch people quickly,” JT explained. If you take a look at his videos, you’ll know exactly what I mean. They’re catchy, fast-paced, and exactly what the content consumers of 2020 are looking for.
Not only is JT one of the world’s leading Amazon coaches, being named in Yahoo Finance’s “Top-5 E-commerce Coaches”, but his TikTok success is testament to all the work he’s put into studying and learning his craft over the years. Growing an account to nearly 250k is no easy feat, but JT has proven that anything is possible with his unique strategies. Rather than take the conventional TikTok route, learn from JT, think about how you can be different, and stand out!