Connect with us
Apply Now


How James Sommerville Started And Grew In The Design Industry

In the dynamic and unpredictable world that we work, even the most carefully thought of brand products and strategies can fail. Enter the decade of the designer, where world class designers could become some of the most sought out workers in all industries around the world. But despite this growing demand, it wasn’t always this way. The world-renowned design leader James Sommerville witnessed this firsthand. 

As a teenager in the 1980s, James recalls telling his parents that he wanted to be a designer, “I would have had a better reaction, if I had said I wanted to be a Rockstar”, but but the with high unemployment rate in the United Kingdom, he decided to study typography and graphics at a renowned UK design school in Yorkshire, England. After 4 years studying, he still wasn’t able to find a job but he had an idea to make things work for him. 

Pavement To Prince

James decided that the only way to work around this difficult period for young people was by starting a business. He contacted The Prince’s Trust charity in London and applied for a start-up grant where he received £2,000 seed funding to start a graphic design company. 

With a partner, they launched their design agency in Jamesʼs grandmaʼs attic bedroom in Huddersfield, West Yorkshire, the UK in 1986 and their first project had a budget of £50 sterling. The design agency was called “ATTIK.” 


Over 25 years, ATTIK grew to have a staff of more than 250 and offices in Leeds, London, New York, San Francisco, Los Angeles, and Sydney. By 2007, James sold ATTIK to Dentsu Advertising in Japan and remained with the company until 2013 in a leading global creative leadership role.


But that was only the beginning of James’s career. For over 35 years, he has worked with hundreds of clients and brands of which many are global and iconic leaders in their respective sectors, from Nike, to Playstation, Heineken to Coca-Cola. James also supported and mentored many startups along the way.


“Today, I don’t sell design as just an aesthetic,” he said. “I build design driven cultures and that doesn’t appear on a shelf in a supermarket, or a car showroom.”

James has tirelessly given his time to pushing the creative industry his entire career and promoted his roots of British design and creativity all across the world as a keynote speaker, or an educator. 

He has recently redefined the brand language and visual identity of one of the world’s most iconic automotive brands, Ford Motor Company, which will shortly see a driving change from their Dearborn World Headquarters but executed on a global scale.

Design For Anyone, From Anywhere  

In a 2018 pre-COVID, James decided the future of the creative industry should be on-demand and distributed and founded a platform where designers from all over the world could come together, collaborate virtually and reinvent the traditional creative agency. James said “I’m not a tech guy, I had no playbook in 2018 but I knew it was the model of the future, so I called it KnownUnknown”, where today thousands of the world’s best designers from all over the world join together as one network. 


“KnownUnknown will be the destination for all designers in the world to hire, share, collaborate and learn from each other. We are driving to have five million members in the next three years,” James said. 


Here, users can experience various activities such as mentoring and coaching, collaborations, talks, and more where they can experience professional growth through a new model that promotes camaraderie while upholding the craft, defining the true value of design, even a 1:1 portfolio review with James for the next generation of young rockstar designers.


Learn more about James Sommerville through his Instagram account or visit www.knownunknown.co


Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.