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Executive Voice

How Lucia Bustamante is Giving a Voice to Women in Tech

 Lucia Bustamante saw a need for more female representation in tech, so she created a community for it. Learn how this intrepid product designer is empowering creative women in Latin America and beyond.

Lucia Bustamante’s curiosity and creativity sparked at a young age. Growing up in Montevideo, Uruguay, Lucia tinkered with technology and learned how things were built. She eventually discovered her path in product design—tapping into her talent for problem-solving.

“Design is never perfect, because we design for humans, and humans are complicated,” said Lucia.

It’s well known that technology is a male-dominated field, and Lucia is no stranger to being in the minority. As a computer science student, she was just one of three women in a classroom of 40 men. The gender divide hasn’t changed much as her career has progressed.

“Being a woman and Latin American in the design industry implies challenges and misconceptions, especially to reach positions in Europe and the United States,” said Lucia.

Seeing a need for more support, equity, and visibility for women in the tech industry, Lucia co-founded two organizations to address gender equality and build a stronger community for female designers: Mujeres IT and Latin Female Designers. These groups give voice to creative Latina professionals. They’re also a space where women new to the technology sector can share experiences and find encouragement from industry veterans.

The communities are now a haven for women in the field to find support from others who have gone through the same struggles. “When women come together for a cause, we generate a very beautiful energy that does not lead to competition between us. Rather, we enjoy the success of others as if it were our own

In the coming years, Lucia plans to expand these communities to Brazil, Argentina, and beyond. There’s no silver bullet to overcome hurdles in reshaping diversity in tech — including getting more STEM education in schools and changing cultural stereotypes — but Lucia hopes groups like these can aid in the effort to let young people know about the opportunities that are out there.

Lucia’s advice for those interested in working in the tech space? You don’t have to be an expert in mathematics or programming to work in technology.

“Use your skills to find a role in the field where you best fit: that could be creative, people-driven, management, or many others. It is a fascinating, fast-moving field full of opportunities and challenges, and you can achieve anything if you trust yourself.”

Lucia’s inner compass led her to become a product designer at Theorem. She uses her design expertise to shape new functionalities that solve real problems for people and businesses. She thrives on tackling projects that present complex challenges and force her to leave her comfort zone—learning new things in the process. “It pushes me to give my best and become a better version of myself every day.”

Lucia has over 6 years of experience shipping products and collaborating with cross-functional product teams, and a passion for turning complex problems into simple and engaging experiences. She currently works at Theorem as a Product Designer and leads Dribbble Meetup Montevideo, Latin Female Designers, and Mujeres IT. She is always interested in social causes and volunteering, especially being part of causes that promote gender equality and contribute to the designers’ community.

I am a physician and career entrepreneur. After studying medicine, I founded a social media marketing agency and a fitness equipment company as well as direct a non profit. My goal is to inspire others to achieve their dreams and create the freedom in their life that they know is within reach. I host a podcast Mentors Collective to interview some of my favorite business minds.

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