Executive Voice
How Lucia Bustamante is Giving a Voice to Women in Tech

Lucia Bustamante saw a need for more female representation in tech, so she created a community for it. Learn how this intrepid product designer is empowering creative women in Latin America and beyond.
Lucia Bustamante’s curiosity and creativity sparked at a young age. Growing up in Montevideo, Uruguay, Lucia tinkered with technology and learned how things were built. She eventually discovered her path in product design—tapping into her talent for problem-solving.
“Design is never perfect, because we design for humans, and humans are complicated,” said Lucia.
It’s well known that technology is a male-dominated field, and Lucia is no stranger to being in the minority. As a computer science student, she was just one of three women in a classroom of 40 men. The gender divide hasn’t changed much as her career has progressed.
“Being a woman and Latin American in the design industry implies challenges and misconceptions, especially to reach positions in Europe and the United States,” said Lucia.
Seeing a need for more support, equity, and visibility for women in the tech industry, Lucia co-founded two organizations to address gender equality and build a stronger community for female designers: Mujeres IT and Latin Female Designers. These groups give voice to creative Latina professionals. They’re also a space where women new to the technology sector can share experiences and find encouragement from industry veterans.
The communities are now a haven for women in the field to find support from others who have gone through the same struggles. “When women come together for a cause, we generate a very beautiful energy that does not lead to competition between us. Rather, we enjoy the success of others as if it were our own
In the coming years, Lucia plans to expand these communities to Brazil, Argentina, and beyond. There’s no silver bullet to overcome hurdles in reshaping diversity in tech — including getting more STEM education in schools and changing cultural stereotypes — but Lucia hopes groups like these can aid in the effort to let young people know about the opportunities that are out there.
Lucia’s advice for those interested in working in the tech space? You don’t have to be an expert in mathematics or programming to work in technology.
“Use your skills to find a role in the field where you best fit: that could be creative, people-driven, management, or many others. It is a fascinating, fast-moving field full of opportunities and challenges, and you can achieve anything if you trust yourself.”
Lucia’s inner compass led her to become a product designer at Theorem. She uses her design expertise to shape new functionalities that solve real problems for people and businesses. She thrives on tackling projects that present complex challenges and force her to leave her comfort zone—learning new things in the process. “It pushes me to give my best and become a better version of myself every day.”
Lucia has over 6 years of experience shipping products and collaborating with cross-functional product teams, and a passion for turning complex problems into simple and engaging experiences. She currently works at Theorem as a Product Designer and leads Dribbble Meetup Montevideo, Latin Female Designers, and Mujeres IT. She is always interested in social causes and volunteering, especially being part of causes that promote gender equality and contribute to the designers’ community.
-
Business2 weeks ago
Escape the Rat Race: Entrepreneur Nick Wood Shares the Secrets to Passive Income
-
Real Estate1 week ago
Top Agent Maurice Kirby Joins Keller Williams & Opens Up About His Past & New Goals
-
Lifestyle5 days ago
Ready, Aim, Fire: Joe Dwyer’s Shot To Success
-
Real Estate1 week ago
From Correction Officer to Real Estate Media Pro: Luciano Galvez’s Journey to Making $250,000 in a year
-
Sports + Gaming2 weeks ago
2022-23 NFL Coach of the Year: Favorites to Win the Award
-
Business3 days ago
800 MINDSET Launches to Help Individuals and Businesses Reach Exceptional Life in Credit, Relationships and Business
-
Cryptocurrency2 weeks ago
ORE ID Has Been Selected As The Telos Foundation’s Free Cloud Wallet Service For Telos Developers
-
Music & Entertainment4 days ago
UrbanKickz: The Hottest New Sneaker Store Based in Miami