There are many blogs on the web discussing aspects of our everyday lives. A growing number of fashion businesses are turning to these blogs to communicate with their target audiences. All this white noise makes it pretty hard to find bloggers who provide genuine insight into this aesthetic realm of fashion and styling. Pam Llaury is one such blogger, lifestyle influencer, author and content creator. Her social media accounts feature content about fashion, travel, and lifestyle.
Pam was born in Lima, Peru, on August 15, 1987, but she grew up in Trujillo. Her father was a civil engineer, and her mother was an architect. She grew up with her older sister and younger brother. Later in her life, she decided to pursue her higher education in Industrial Engineering. In 2017, she moved to Shanghai, China, as she enrolled in an MS program at Istituto Marangoni, where she also studied Chinese. There she started working with different Chinese brands like Aliexpress and Taobao.
Stepping into the PR World
Pam firmly believes that you need to tell the story of your business and a public relations strategy is the way to do it. Despite the rise and continuing influence of digital and social media, which is a critical part of many modern media campaigns, there is still a place and a need for good public relations. A public relations campaign can be an efficient way for new brands to establish their industry presence, and for established companies, it can help them expand their reach and redefine their goals and targets. Simply put, you need to spread the word in the right social circles.
During the pandemic, she got stuck in Peru for eight months. It was at that time that she opened her clothing brand, Bendita. The venture was going pretty well, but soon she had to bid farewell to that as she moved back to China. She is also successfully managing an import-export company, doing business with industry tycoons in Peru and China. She mainly deals in sourcing jewellery for different brands and exporting it, depending on her clients. Not only this, but she is also working as a Brand Manager for a well-reputed skincare company.
ThePamBlog shows her as she is to her fans and followers, without any shebangs and shenanigans. She always tries to spread positivity, encouraging people to do what they love and be themselves. In 2020, the Shanghai Blogger Club Community invited her to share the stage with two big influencers, providing her the chance to give her two cents on modern blogging and PR practices.
She is well known in her social circle as a famous Latina influencer in Shanghai. Having years of industry experience under the belt and being in such senior positions in globally acclaimed companies, she finally decided to start her blog, thepamblog, in 2016. Pretty soon, she started gaining recognition and collaboration offers from different brands. Initially, she started it because she felt that she had so many things to share with her fans, and the best way was through her social media handles. Before that, she used to write on her blog thepamblog.com. Now, she is more focused on creating content on her IG.
While talking to Pam, she said that one of her goals is to create a business with a greater purpose. She wants to help people to enjoy life and feel good about themselves. She is well aware that when done correctly, a solid online PR campaign can generate media placements that can develop a company’s brand identity and gain market share. In most cases, this can and should increase industry presence and sales. Followers, customers, and potential investors want to hear a good story. The better the story is, the better are the chances that it will be published. Building a brand, communicating with a target market, and attracting further investment can all be accomplished through social media. When executed the right way, PR can reap huge dividends.
People trust established brands, and public relations can help to generate brand identity and customer recognition. Pam advises all aspiring bloggers and PR enthusiasts to focus on brand development. You should highlight the key characteristics and unique selling points of your company. Try to identify these three main questions. What are the products or services you are offering? What difference does it make? Why should the customer be interested? Responses to these questions should shape your public relations strategy, help define a profile of your target audience and determine the media outlets you should contact as part of your plan. This approach is highly effective for positioning your products or services in the industry. To stay updated with more such tips, you can follow Pam on TikTok, Instagram, and Facebook.