Connect with us

Executive Voice

How Pekela Riley Is Disrupting The Salon Industry

Pekela Riley is the Diverse Strategy Specialist for Ulta Beauty, apart from being a highly coveted and top-ranked celebrity hairstylist, Pekela ‘PK’ Riley is the founder of True + Pure Extensions. She handles several crucial roles among them; salon owner, educator, influencer, and entrepreneur. She has been celebrated for several noble things, her aesthetics in texture and haircutting, her beautiful coiffures that have graced the pages of Vogue, Essence, Modern Salon, Sophisticates, and many more. For this reason, she has been featured in Elle Magazine as one of the ‘Top 100 Salons in America.’


Creating a dwelling brand in the salon industry


Everyone has a turning point. For Pekela, it came with a big question that henceforth centered all the decisions that she was making as a stylist and salon owner, “Does this decision make my client feel good?” That is the question that made her focus on skillset, service offering, and offering the greatest value to her clients. 


After putting great effort into healthy beautiful natural texture styling – she positioned herself favorably to align with the early catapult of the natural hair movement and timely launch of a premium offering within the value chain; ‘True + Pure Extensions.’


Obstacles faced in the journey


Everyone faces some obstacles at some point. For Pekela, it was since her childhood. In an exclusive interview, she said, “I grew up in extreme poverty and an environment smothered with a myriad of socio-economic and cultural obstacles. Thus I was never a stranger to adversity. Within the industry, I found it challenging to leverage my success locally in Jacksonville, FL, into national beauty brand and top tier media freelance opportunities through agencies requiring a reputational and geographical placement in the top entertainment markets i.e. NY & LA.” She said as she continued, “This was also compounded because I was a black woman seeking ascension within a segment of the industry that too often subscribes to tokenism.”


Overcoming the obstacles


Pekela leveraged the opportunity that she had with industry brands looking for her and built her national campaign portfolio. This helped her build the experiences she had to relationships that helped create an attraction point that created demand due to the elevated brand image with validated performance. She continued explaining how she doubled down on her personal belief and self-determination as she networked and learned many new things. 


Be unique


As she concluded the interview, Pekela said that everyone is gifted differently. She was obsessed with seeking the most magnetic and liberating value offering for awakening the most inclusive inner and outer beauty points. 

“I also have a touchpoint within the entire value chain of the texture consumer, from hairstyling to product management to education to social engagement to mass media promotion to retail – to truly understand, value and service this consumer where she is based.” She concluded. 

Johnny Medina was once driven by a sport. Basketball was what he lived for, he dreamed of playing in the big league, but he had a career shortage as he tore his meniscus in his right knee. From fancy 360 dunks to not being able to play competitive at all. Johnny did not know what to do with his life. After working regular 9-5's for two years he then got into Sales & online marketing. In the First 3 months of online marketing he had his first 5 figure month. He's now a Pr & branding expert who helps entrepreneurs and business owners get known around their industry.


Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

NFT2 weeks ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency1 month ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News1 month ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.