How Presdon Luczek Is Reshaping Digital Marketing In The Real Estate Industry

Property prices in South Florida are projected to rise by nearly another 6% next year. New residents and business relocations from high-tax urban areas like New York are driving the demand for real estate in South Florida, with about 100 cities and towns, including Miami, Fort Lauderdale, Boca Raton, Palm Beach, are in South Florida.

The region spans more than 6,000 square miles and three counties – Miami-Dade, Broward, and Palm Beach County- and has more than 6 million residents. When people consider living in South Florida, they trust Presdon to find or list their luxury properties, having lived in South Florida for much of his life, he understands that the job market, growing population, and quality of life help make the region ideal for national and international business and real estate investors seeking long-term appreciation. 

Presdon does not sell houses. Instead, he offers a lifestyle: oceanfront views, innovative architecture, exclusive events, celebrity and athlete clientele. For example, in a recent transaction with supermodel Rachel Bush and her husband, Jordan Poyer (Buffalo Bills #21), he sold Rachel Bush and Jordan Poyer’s home in Lighthouse Point, FL.

In addition, Presdon offered complete digital marketing solutions and a strategic campaign. Poyer and Bush are pleased with the transaction. Presdon has an innate desire to innovate and improve, constantly challenging the status quo and pushing boundaries with creative solutions to enhance the client experience.

One such contribution to his clients is his streamlined solution to floor plan design. The previous industry standard required multiple vendors and often burdened the consumer with unexpected costs and hassle. Agents were stuck with limited floor plans, one-dimensional graphics, outdated virtual tours, and a lack of helpful information about the amenities and features.

Presdon took matters into his own hands and re-engineered the antiquated process to make it simple and offer high-caliber plans for less money in a shorter amount of time, taking two days instead of weeks with inaccurate dimensions. Presdon has made significant upfront investments toward a production team that creates high-quality content for his luxury properties. Many of his competitors don’t see high-quality content as a priority.

However, Presdon believes that high-quality content can shape the buyer’s perceptions. “When it comes to marketing, the focus should be on influencing people’s emotions, and you have seconds to catch a client’s attention in the new digital age.

Higher quality content grabs that attention on outward-facing media, and we offer the cutting edge in content production for these reasons.” Content by Presdon’s team will present your luxury property through the highest and most thorough possible production process; 7-11 hour shoots are no feat to create the perfect photoshoot for Luczek and his team. He caters to a high net-worth demographic. Consumers see your property content, engage, and form an emotional connection; while viewing the videos and other content, they take a virtual journey through the property, along with the surrounding area and lifestyle.