Today’s new age of social media requires new businesses to build their audience and community online. Whether you are a digital content creator or running an eCommerce business, we can no longer deny the power of effective content marketing through social media.
Facebook, Instagram, Twitter, Tikok or Youtube— you name it. These are the most prominent social media networks for small businesses. New entrepreneurs, however, fail to realize that there are audiences to connect with on the visual search engine and social media platform, Pinterest.
This is where Shruti Pangtey, a digital entrepreneur, sees a gap in the industry. With 5 years of experience in content and social media marketing, Shruti aims to bridge a major gap in the market when it comes to content producers and company owners embracing Pinterest as a marketing tool. With this mission in mind, she founded her company Digital Empires.
Digital Empires educates creators and entrepreneurs in increasing their traffic, leads, and revenue using Pinterest. Pinfluencer Academy, their flagship training program, has helped over 200 entrepreneurs scale their business in just a year since launching. They were able to understand how to grow and monetize their audience on Pinterest even with no followers and no prior audience.
In the eyes of most start-up businesses, their main go-to social media marketing channel is Instagram or Tiktok. Shruti says, “While social media platforms like Tiktok and Instagram are excellent tools to build a community, Pinterest on the other hand is geared towards driving traffic and sales – even if you have a small audience and no one’s heard of you before. This means if you currently or in future plan to sell products or services, then you cannot miss the potential of the organic marketing tool that Pinterest is.”
While treading along a new, unfamiliar path on Pinterest, one can only hope for an assured, efficient return on investment. Luckily, Shruti shares a 6-phase success roadmap based on her own experience in the industry, first as a content creator and now as an online business owner.
Every month over 450M people around the globe tune in to check out the latest trends, look for ideas and inspiration and shop on Pinterest. With organic marketing only getting harder on uber-competitive platforms like Facebook or Instagram, if your business is looking to leverage an evergreen and organic source of traffic and sales, then head here to check out how you can get started with Pinterest marketing.