How This Black Business Owner Created a Celebrity Endorsed Health and Wellness Brand

It took business owner Nick Bey ten years of soul searching before he discovered his calling. Struggling through multiple failures and attempts to find the right career, he saw every missed shot as an opportunity to follow a new path.

 Years of trial and error eventually paid off when Bey and his wife Charmaine founded their own business, Bey Moss. Comprising a collection of brands, Bey Moss, Aqua Bey, Beyssentials, and Beys R’ US, the products use purple sea moss, a seaweed type packed with vitamins and minerals.

While sea moss grows in many different colors, the purple moss offers particularly unique health benefits to the body, providing 92 different minerals. The benefits include improved immunity to common illnesses like colds, sore throats, and fevers. It also helps maintain clear skin, a healthy mucous membrane, relieves decongestion and provides calcium and amino acids for stronger bones.

The brand attests that purple moss is one of the most nutrient and mineral-rich things on the planet that people can consume. As well as drinks, it also sells the product in powder form, gels, capsules, gummies, and even water that comes in a 100% biodegradable bottle.

You can watch Lizzo raving about the product on their Instagram page, calling it “fire” and that she “loves it so much,” while also highlighting that the brand is a black-owned business.

The brand is continuing to grow, and so is its reputation. You may have seen Bey and Charmaine on the VH1 show Black Ink Crew Chicago. They also have multiple other celebrity fans, including Princess Love, Ashley Everett, Kid Super, BIA, Meli.

Bey said of his rise to success, “It’s about being resilient and staying true to yourself. Throughout the journey, there were a lot of failures. The failures were my best teachers because when things were at their worst, only the positive and constructive thoughts got me out of my situation and into a much better one.”

Nick has grand ambitions as he hopes to continue growing the business and eventually achieve a spot on Forbes’ prestigious 30 Under 30 list, having been a candidate two years in a row, and emphasizing that it’s “very rare” to see a black man on the list.

He’s no stranger to hard work, and so far, every roadblock he’s come up against has only made him work harder. Inspired by the words of businessman and philanthropist Robert F.Smith, he lives by the lessons he told of his own journey to success: “You’ve got to have grit. And grit means getting turned away from things 14, 16 times, calling someone every two weeks, every day for 5 months and then finally it materializing in something that you want.”