Research indicates that over 70% of the world’s population could benefit from straighter teeth; offering significant income potential for your practice.
If you see approximately 100 patients every two weeks, you may have over 700 Invisalign candidates seeking care each year.
Now, once you nail your patient journey – you can take it to the next level and grab more market share… online, of course.
Growing up in Valencia Spain, being half persian, Arman Echevarría couldn’t have predicted the timing of his recent business shift. Arman couldn’t have imagined that during a global health pandemic and world chaos over about a million things, he—a Spanish business owner—would expand his Invisalign marketing agency internationally, now servicing clients around the U.K, Canada and Germany to name a few.
His results-driven Invisalign lead generation agency, Wolf Marketing, is two years old now.
But this wasn’t always like this. As the firm began to take form, working with all types of businesses; from Chiropractors to Carpet stores – he had the opportunity to help the first Invisalign only dental chain in Europe, based out of Spain. Being able to manage multiple locations and spending over $70,000 on Facebook & Instagram advertising, he realized that he had a unique process that he could share with others. And his Invisalign lead generation business was born.
Now he specializes in helping Invisalign Providers of all shapes and sizes generate a predictable stream of exclusive qualified appointments using Facebook ads, Instagram ads, branding awareness, and proven sales processes.
The results speak for themselves: Arman’s “done for you” advertising campaigns allow practices to generate their desired amount of appointments with ready, able and willing patients, to predictably increase their case volume month to month. His program is actually one of the few on the market that actually guarantees results.
Respecting People On Social Media
One of Arman’s strong beliefs is that ‘’Invisalign Experts have the ability to solve meaningful problems, but are often not able to communicate their value to people online.’’ He wants to see a world where people are aware of the enormous value dentists can add to their lives by helping them convey that value in a way that connects with their audience in social media.
Which sounds great… but how?
‘’You need to upgrade your mentality. You need to transition from taking, to giving’’. In other words, if you want to start maximizing your profits and making Facebook Ads work for you, you need to shift from ‘’Direct Selling to Social Selling’’.
In essence, this is how do we marry traditional direct response marketing and how do we do it on a social platform.
He explains: ‘’Imagine that you’re in a backyard barbecue and only your closest friends and family are invited. Then out of nowhere a complete stranger carrying a large bag, walks in through your backyard door and steps into your little circle like he belongs there. And as if that weren’t enough, he opens up his bag, pulls out a vacuum cleaner and tries to sell it to you.’’
Now pause. How would that make you feel?
Yet, Facebook, or the Facebook and Instagram news feed is just like that backyard barbecue. ‘’It’s where people get together to catch up and see what’s going on in their world. And sellers, or advertisers, and business owners are kinda like that vacuum cleaner salesman.’’
According to Arman, if you’re trying to bridge the gap between prospect and patient, going right to the transaction, as your only means to buy from you… You’re actually pushing them away. This is true in most industries, but especially in dentistry.
There needs to be an intermediary step. ‘’We need to put an intermediary step in here and this is what I call the GIVE step. And here is where we provide value in advance.’’
This could be done in the form of video content or a short PDF that educates your prospective patient on a particular treatment. That is how we make this work.
Put simply, Arman Echevarría has mastered attracting people online through systems and value driven marketing strategies, leaving his clients and their patients feeling inspired.
If you’d like to know more about Arman’s approach, simply visit this link.
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