Connect with us


How This Spanish Marketer Could Expand Your Practice By $500,000 Every Year Without Spending A Fortune 

Research indicates that over 70% of the world’s population could benefit from straighter teeth; offering significant income potential for your practice.

If you see approximately 100 patients every two weeks, you may have over 700 Invisalign candidates seeking care each year.

Now, once you nail your patient journey – you can take it to the next level and grab more market share… online, of course.

Growing up in Valencia Spain, being half persian, Arman Echevarría couldn’t have predicted the timing of his recent business shift. Arman couldn’t have imagined that during a global health pandemic and world chaos over about a million things, he—a Spanish business owner—would expand his Invisalign marketing agency internationally, now servicing clients around the U.K, Canada and Germany to name a few.

His results-driven Invisalign lead generation agency, Wolf Marketing, is two years old now.

But this wasn’t always like this. As the firm began to take form, working with all types of businesses; from Chiropractors to Carpet stores –  he had the opportunity to help the first Invisalign only dental chain in Europe, based out of Spain. Being able to manage multiple locations and spending over $70,000 on Facebook & Instagram advertising, he realized that he had a unique process that he could share with others. And his Invisalign lead generation business was born.

Now he specializes in helping Invisalign Providers of all shapes and sizes generate a predictable stream of exclusive qualified appointments using Facebook ads, Instagram ads, branding awareness, and proven sales processes.

The results speak for themselves: Arman’s “done for you” advertising campaigns allow practices to generate their desired amount of appointments with ready, able and willing patients, to predictably increase their case volume month to month. His program is actually one of the few on the market that actually guarantees results.

Respecting People On Social Media

One of Arman’s strong beliefs is that ‘’Invisalign Experts have the ability to solve meaningful problems, but are often not able to communicate their value to people online.’’ He wants to see a world where people are aware of the enormous value dentists can add to their lives by helping them convey that value in a way that connects with their audience in social media. 

Which sounds great… but how?

‘’You need to upgrade your mentality. You need to transition from taking, to giving’’. In other words, if you want to start maximizing your profits and making Facebook Ads work for you, you need to shift from ‘’Direct Selling to Social Selling’’.

In essence, this is how do we marry traditional direct response marketing and how do we do it on a social platform.

He explains: ‘’Imagine that you’re in a backyard barbecue and only your closest friends and family are invited. Then out of nowhere a complete stranger carrying a large bag, walks in through your backyard door and steps into your little circle like he belongs there. And as if that weren’t enough, he opens up his bag, pulls out a vacuum cleaner and tries to sell it to you.’’

Now pause. How would that make you feel? 

Yet, Facebook, or the Facebook and Instagram news feed is just like that backyard barbecue. ‘’It’s where people get together to catch up and see what’s going on in their world. And sellers, or advertisers, and business owners are kinda like that vacuum cleaner salesman.’’

Social Selling

According to Arman, if you’re trying to bridge the gap between prospect and patient, going right to the transaction, as your only means to buy from you… You’re actually pushing them away. This is true in most industries, but especially in dentistry.

There needs to be an intermediary step. ‘’We need to put an intermediary step in here and this is what I call the GIVE step. And here is where we provide value in advance.’’ 

This could be done in the form of video content or a short PDF that educates your prospective patient on a particular treatment. That is how we make this work. 

Put simply, Arman Echevarría has mastered attracting people online through systems and value driven marketing strategies, leaving his clients and their patients feeling inspired. 

If you’d like to know more about Arman’s approach, simply visit this link.

Matthew Fraser is a writer, journalist, and branding strategist. He helps brands build their authority as an Authority Advisor. Matthew is always looking to write about the world's most innovative, creative, and intelligent entrepreneurs. If you're looking to take your brand to the next level, reach out to Matthew Fraser

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship9 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship10 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance2 years ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship2 years ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship3 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.