Tech + Startups
How to Freeze a Dwindling YouTube Audience
It is said that YouTube is the largest search engine behind Google. Its search capacity is bigger than the combined volume of Bing, AOL, Ask.com, and Yahoo. With 2.6 billion individuals using the platform, YouTube is one of the biggest social media destinations on the web today.
There is a huge volume of content on YouTube, and the platform hosts around 800 million videos. With 37 million channels to choose from it is perhaps no wonder that many people are preferring streaming video to TV now.
With so many creators and so many channels, it can be hard to keep an audience enthralled. 19 minutes a day is the average time that is spent viewing videos on YouTube. How then can you prevent your audience from fading away?
How can you up your views for YouTube content?
Over 1 billion videos are viewed each day on YouTube, and the platform has more than 1.9 billion users logged in each month. Clearly, there is no shortage of appetite for viewing content on this platform.
What content you produce is going to have a big effect on your viewing figures, and whether your channel grows. Live video is becoming more common on YouTube now, and one way that some creators build audiences is to buy them.
This is a practical way to make a channel look more credible. If you buy YouTube live views you must make sure they come from real people and not bots. Audiences bought this way can be from a specific country, or you can choose to have them spread across the world.
Is it legitimate to buy views for YouTube content?
The bottom line is that YouTube doesn’t permit any tools or services that artificially increase engagement. This means that you cannot buy subscribers, likes, views, or comments.
Yet, this doesn’t mean that it doesn’t happen. There are two types of services that offer views for sale, and one should be avoided. Because social media is now adept at spotting bots and fake accounts, more authentic growth services have started to operate.
You can buy likes and views from services that use real people. These aren’t as detectable as bots, and they offer more value. And technically, there is nothing in the ToS that states that real human views cannot be bought especially if you are not monetizing your content yet.
How do you retain and grow viewers on your YouTube channel?
If you are interested in retaining and growing your viewers outside of buying them, then you will need to follow a number of steps. The first is to produce quality content.
Produce good content that retains audiences
Every minute of every day sees another 500 hours of video uploaded to YouTube. To stand out you will need to create stimulating content, and perhaps work in a niche area.
The best types of YouTube content include funny animals and video game walkthroughs. Numbers 3 and 4 on the list of most popular YouTube videos are how-to guides and product reviews.
Many people search YouTube for tutorials and advice. Choosing a niche area and then producing useful and interesting content will help you to get more views.
Use SEO and optimization
To get your content found means working on SEO a little bit. You don’t need to be an SEO expert to ensure people can find your videos but you will need to consider keywords and make your title clear and accurate.
Add a call to action to increase subscribers
A CTA can make all the difference when it comes to improving subscriber levels. Watch a few videos on YouTube and you will see how many creators ask their viewers to subscribe at the beginning and end of the stream, and sometimes during it too.
The pandemic saw a live streaming trend flourish across social media and YouTube is no different. Live video encourages active participation with an audience, and you can connect with them in a personal way.
Maintaining subscription levels requires work, and just uploading videos is rarely enough. Engaging with audiences creates a connection and improves trust and loyalty. Live videos allow spontaneous interactions, plus question and answer sessions.
Treat your YouTube channel as if is providing entertainment like TV can. Research has shown that 6 out of 10 people prefer online video now to TV. There is expected to be a huge drop in TV subscription membership in the under-30 age group by 2025.
Therefore, creating playlists can encourage your audience to watch more and stay on your channel longer.
Promote on your other social media channels
If you are active on YouTube, you are almost certainly using at least one other social media network. Use this to promote your channel and grow your brand.
One of many good social media marketing ideas is to announce streaming events ahead of time. Live streams can be advertised across social media posts. Offer prizes to be announced during the stream and you could see yourself going viral as the post is shared.
Without quality content, no YouTube channel would survive long. Creating entertaining or informative content is essential, and with it, you should start to develop an audience.
If you are struggling then you may need to try promoting the channel or even buy some views to increase your visibility. It can take a lot of work and time to make a YouTube channel a success, but with current trends pointing towards online video becoming more popular, it could well be worth your efforts.