Social media has evolved and is now seen as a powerful way to market brands and reach a wider audience than was ever possible before.
Instagram is seen as essential by many marketers, and there are over 1 billion monthly users who are all potential customers. Females are the dominant users on Instagram, and they outweigh males in every age group except between 18 and 34 years. The largest single group of Instagram users, 17.1%, is male and aged 25 to 34 years old.
These demographics make Instagram the perfect place for any brand that wants to market to that age range. And the platform has been helpfully supplying various tools to help brands engage with their target audience. One of which is live video.
What are Instagram live views?
Live views simply refer to the people who come to watch a video that is being streamed live on Instagram. The ability to stream live video was added to enhance posts and content, particularly Instagram Stories.
To count as a view, a user must watch the video for 3 seconds or more, and Instagram Live can stream for up to 60 minutes. Once this is over, a new live video can start, and this can be done continually every hour.
However, there are millions of live videos being aired daily, and trying to build an audience can be difficult.
How can you get more live views?
Getting a reputation as a creator of interesting and inspiring content can certainly help to grow an audience. And when your reputation grows, so does your brand, and this will bring more views when you broadcast.
When someone wants to get more live views very quickly, they can choose a more direct route than developing an audience. Buying Instagram live views can help with visibility and organic audience growth.
Buying views will make your live video look more popular, and this can catch the attention of other viewers. As long as your content is entertaining or informative, you should start to gain more followers and see increased engagement.
If you buy live views then you can affect the metrics that Instagram uses to judge how content performs on the platform. However, bot services should be avoided, and buying fake followers can lead to a loss of reputation and other repercussions.
What are the benefits of using live video?
Instagram is all about images, videos, and engaging content. Over 70% of Instagram users watch Stories daily, and live video is increasingly popular.
One survey from 2021 shows that video reached 92% of all internet users. And, live streaming was one of the most popular types of video content.
Content is vital for websites and social media, and video content is important for brands now more than ever. It was estimated that 81% of businesses that streamed content prioritized live video last year.
One of the main benefits of live video is the interaction with the audience. Greetings can be made live to viewers who have joined the feed, and questions can be answered. The opportunity for an influencer or a blogger to interact with their audience is far greater with live video, and it adds a personal element to brand engagement.
What can you do to increase live video engagement?
The problem with social media is engagement. Across the entire Instagram platform, the engagement rate is just 1.94%. Single photo posts receive the least comments and likes, and carousel photo posts receive the highest.
On Facebook, the average engagement rate for videos is 6.09%, while on Instagram it is just 1.87%. The comments-to-follower ratio for video posts is only 0.06%.
Fortunately, there are many ways to increase Instagram engagement with your audience. And live video is one of them. While video posts receive low engagement levels, live video offers more choices.
Firstly, you can interact fully with your audience through live video views. You can announce the time and date that you will be streaming so that your audience is prepped, then you can use stickers and other tools to engage with your followers.
Polls, quizzes, competitions, and special offers, are all ways that Insta Stories and live videos can increase interaction. Using any form of CTA, or call to action, will help you to receive more comments and likes.
Social media platforms generally don’t like the idea of users buying followers or likes, but thousands of account holders are doing this, including businesses. Giving your videos an instant boost through live views can encourage other Instagram users to start following your content.
Genuine engagement can be bought through reputable services, but bots should always be avoided as they bring little value, and the accounts are often deleted. Whether you buy views or not, you will still need to produce interesting content that engages, or you will never build your audience or brand on Instagram.