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How to Leverage Your Own Business Mobile App to Scale Your Mobile Business

Mobile App

Mobile food truck owners are continually trying to find a solution to bring in new customers and keep them coming back in this ever-changing market. 

Over the last five years, the food truck market industry has grown by leaps and bounds. So the question now is, “how can a mobile food truck disrupt their market and turn a profit in this challenging food & beverage industry?”

OurApps is solving several problems that all mobile food truck and trailer owners are facing. Owners may ask, “where do I market my business to ensure they actually see my information or read?” Plus, there are many new social media platforms for business owners to dedicate their time to post on.

OurApps’ new design leverages mobile technology for mobile businesses and puts your business in the consumers’ pocket. This way, as a business owner, you can communicate directly with your customer base through advanced mobile technology, sharing your business’ location. No other technology provides you with this level of opportunity to connect with your customers in real time regarding your location, specials and or events. In addition, mobile apps are addictive and statistically have proven time and time again that they help earn and secure the type of habit-forming repeat customers all businesses need to scale.

A mobile app for your mobile business just makes sense, and here’s why: historically, mobile food truck businesses have not had a direct line of sight to their customers, nor have they been able to share only their trucks’ location without the consumer seeing hundreds of other food trucks to choose from. In fact, there are over 22 food truck finder apps currently in the App Stores today. This means that mobile food truck owners can now knock out their competitors at the point of sale when their customers are ready to order.

Mobile food truck industry experts report it is extremely difficult to turn a profit when first opening a new food truck business. However, the mobile app gives new businesses the ability to build their customer base and secure their customer base while their truck or trailers are being built. In the event of a possible recession, this technology will give mobile businesses the ability to communicate directly to their customers’ mobile devices and continue to sell their products.

Here are some obstacles mobile food truck businesses face in losing their customer base: when a food truck secures a set place to park and then relocates, the owner has no way of directly communicating with their customer base to let them know the new location they moved to. Business owners can post on social media, but there is no guarantee that their community is going to take the time to search for their business to learn about their new location. In addition, many social media platforms have a delay, sometimes up to 72 hours, due to the fact that social media platforms like Facebook don’t want you to miss the news that is being posted. Meaning, if you post today about your business, there’s a good chance your post won’t be viewed for up to two to three business days. 

A Mobile App Provides Mobile Businesses with Multiple Solutions

Giving small mobile business owners their own mobile business app in the OurApps Core App allows them to share only their food trucks’ location in real-time and communicate directly with their customer base regarding specials and events.

Allowing mobile food truck owners to have their own mobile app with all the features helps business owners avoid paying thousands to build their own mobile app and thousands monthly to maintain it. 

More Information on Food Truck Owners Benefiting from OurApps to Save Time and Money

According to research findings, food truck owners spend an average time of over 40 hours a month just taking orders at the window or by phone. Time is money, and mobile apps have proven to give business owners precious time back while growing their customer base.

Additionally, we found about 68% of food truck owners have full-time jobs when first starting out. With this information taken into account from many of Helen’s subscribers, she has created Momentum Monday Marketing WorkShops to offer businesses strategies on how to leverage their mobile app features, which can increase their revenue so they can eventually leave their full-time jobs and focus on their dream. 

Founder Helen Kramer designed OurApps to give small business owners the ability to have a mobile app with a storefront in the Apple and Google Play stores without the fancy sticker price. Now, financial freedom is possible because business owners have the option to leverage this technology while avoiding high third-party commissions, which cut into their profit margins.

Helen also wanted to thank the powerhouse development team, Big Kitty Labs, who have been extremely instrumental in supporting her outside-the-box design. Big Kitty Labs and OurApps will continue to work as a team to break down barriers in the app world, making mobile app technology available and affordable for more and more Businesses.


OurApps is currently focused on super-servicing the food truck community in achieving their dreams.  

To learn more, ask to join Our Apps Family Facebook group or click here to schedule a 15-minute demo and start disrupting your market today!  


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