The coveted Emmy Awards gift bag is always the talk of Los Angeles during the yearly extravaganza dedicated to celebrating daytime television greats and their epic performances and behind the scenes work. In this year’s gift bag, there’s a special new innovation included: the Huriia wearable umbrella holder.
Stars and their entourages are accustomed to the finest luxury and the latest in cutting-edge designs, so it takes a lot to make it into the Emmy Gift Bag. This year’s featured prizes include fine jewelry by Erin Flynn, a personalized action figure by Hasbro, a three-night stay in Turkey, a suitcase from Ricardo Beverly Hills, a ranch retreat vacation in Montana, a stay at a glamorous resort in the West Indies, and more.
One of these desirable treasures is the stylish, travel-friendly wearable umbrella holder from Huriia. The company has been lauded as a female-owned small business, the like of which is taking over industries worldwide. The Huriia line of wearable umbrella holders and quality travel umbrellas was envisioned by Dr. Humeira S. Ahmed, a doctor of pharmacy living in northern California. She is originally from Qatar and has traveled the world, seeing some of the planet’s most beautiful – and rainiest locations.
“Of all the places I’ve been across the globe,” she shares, “it was actually right here in the US where I first got the idea for Huriia.” In 2017 she visited the elegant and renowned Portland Japanese Garden, a place of serenity and tranquility that hearkens back to historic Japan. Any photographer will tell you that often rainy days are the best days for photography, as the sunlight is gently diffused by the clouds and mist in the air. Dr. Ahmed noticed this on her visit to the gardens and was transfixed by the beauty all around her.
“The rain was coming down,” she recalls. “I just had to get photos of everything, and – stop me if you have experienced this yourself – I couldn’t get the right angle for my pictures because I was trying to balance my umbrella at the same time. Who can’t relate to this?” She constantly had to wrestle with her umbrella, or else risk damaging her camera. “And just like that,” she recalls, “the idea for an elegant wearable umbrella holder sparked up like a light-bulb in my head.That’s when I decided to change the umbrella industry forever.”
That misty day in the gardens culminated in the launch of her company Huriia. Dr. Ahmed applied her educated and creative mind to solving the problem and came up with a solution: a novel invention that would forever change the way the world carried umbrellas. All travelers love documenting their adventures by taking pictures, but it’s extremely difficult to capture the perfect photograph with an umbrella in one hand. It’s either try to hold the umbrella between your neck and shoulder or ditch the umbrella altogether and get drenched – while putting your phone or camera at risk of water damage.
Some of the world’s most beautiful places are also the world’s rainiest places – London, Edinburgh, Rome – and the unique features of each locale draw in millions of travelers yearly, despite the downpour. Many travelers find themselves without the much-needed protection of an umbrella when they arrive at their destination, and so end up purchasing low-quality products upon their arrival. Not only are standard umbrellas bulky to juggle along with luggage, phones, and cameras, but these destination purchases are often cheap products that break, leak, and are often sold for astronomical costs at airports and tourist attractions.
With Huriia, tourists can purchase a travel-friendly, long-lasting, quality product, stay dry, and keep their hands free while they enjoy the sparkling waterfalls of Hawaii or the historic grandeur of Germany.
The Huriia family of products includes the unique umbrella holder, UV umbrellas, and extra straps to allow a customized fit. The holders can accommodate any umbrella with a standard (10 mm) pole, but Huriia’s own premium lightweight umbrellas feature UV protection and are designed to work seamlessly with the Huriia holder. The hands-free holder is portable and lightweight, flexes and contracts to fit securely over the wearer’s body, and adjusts to the individual’s body with use. It has a non-slip rubber lining to keep it in place and comes with two lengths of optional straps for added security in the fit.
The word Huriia means “freedom” in Arabic, and is indeed designed to set the traveler free – free to enjoy the world in all its beauty and wonder.