Adapting your online marketing strategy to mobile devices is no longer a recommendation: It is a requirement. According to a 2021 report, almost 60% of global Internet usage was mobile-driven. Unless your digital presence is mobile-friendly, you fail to serve more than half of your target audience.
This is all in a day’s work for the most skilled marketeer. But if you’re a new business owner or operate alone, it means figuring out what marketing mobility is and then turning theory into practice.
These eight tips will outline the fundamental ethos of marketing mobility, why you need it, and how to incorporate it into your marketing model.
Customer Relationship Management (CRM) Solutions
As a business, you have customers. That leads to having to manage those customers. Sometimes this is easy, especially if you don’t have many them. However, as your business grows, you may not always remember who is who.
You may forget critical connections and even what stage you’re in with their client cycle. Without the right kind of organization, it can be hard to keep multiple projects afloat. It can also be hard to remember who you need to stay in touch with.
CRM is a system devoted to organizing, remembering, and making the most of your customer relationships all while streamlining your business. Adopting a mobile CRM application can keep you organized and make any contact list completely intuitive so it can do the heavy lifting and you can get back to your business sooner.
Develop a Mobile Responsive Website
Marketing Mobility starts with a mobile-friendly website. You can easily do this with any website builder. In the past, getting online and mobile was expensive, but don’t let the past shadow your thinking. Mobile responsive technology, including mobile websites, are an effective solution to becoming relevant in the mobile market.
Your business’s online presence will take you on the path to becoming relevant in the mobile market. After covid, many people switched to online shopping, and many are doing it from their smartphones.
Integrating your business to mobility will increase the likelihood of developing leads and converting them into customers. Mobility is the idea that you can take what mobile offers and integrate it with other marketing and media types. So your goal should be a seamless integration.
Encourage Mobile Check-In
Mobile check-ins are pretty much the cornerstone of marketing mobility. The concept is simple. Customers use their mobile devices to “check-in” at different businesses so that their social media following knows where they are.
To grow your marketing mobility, you need to find ways to encourage people to check in at your business. One way to do this is to use a third-party check-in app to offer rewards. The concept is straightforward.
- Sign up to use a third-party check-in app.
- Set up a check-in incentive.
- When customers check-in at your business, reward them.
ShopKick is an excellent app that can help you grow your check-in rewards program. As a business owner, you incentivize items in your store as reward items. Then, people with the app scan those items, and they earn discount points to be used in your store.
You can also use built-in check-in features on social media apps as well. Facebook places allow users to check-in when they arrive at a place. Ensure your website and check-in process is secure.
Make sure your mobile check-in program encourages customers to come to your business. A plain-Jane 20% off is certainly enticing, but remember, millennial customers expect engagement. If you can make your program engaging, it’ll likely be well received.
Revise Your Web Copy for Mobile
One really innovative aspect of mobile responsive websites is that not all web copy has to show up on a mobile device. That means you can pick and choose what carries over from your desktop site to your mobile site.
To keep your message mobile-friendly, consider these four tips.
- Be brief
- Use images
- Check speed
- Simplify navigation
Engage on Social Media
The majority of smartphone users use social media apps. So if you grow your social media following, you can use this mobile statistic to your advantage.
By encouraging people to follow you on Facebook and Twitter, you open the door to marketing mobility with social media apps. It’s not enough to like your business, you need followers. When someone follows your social media account, they get push notifications sent to their mobile device when you post something new. They get what you are saying in real-time.
For example, you could post a Facebook ad for a flash sale on your Facebook page that says the next 5 people who walk through your door will receive some discount. Those who follow you on social media will have a push notification sent to their phones, and your foot traffic will likely increase.
If you engage with these followers by posting pictures of people getting discounts and showing new products, you’re likely to grow your social media following while boosting your marketing mobility.
Create Solid Loyalty Programs
As a new small business owner or solopreneur, you need loyal customers. The solution to that is simple–loyalty programs.
You know the punch cards that keep people going back to the local coffee shop to get that free cup of coffee? Well, you can use a third-party app, or you can use e-commerce loyalty solutions to keep customers loyal. If you’re an online shop, you can set up a loyalty program through your eCommerce platform. If you’re a brick-and-mortar store, you can use mobile loyalty solutions.
Now, not only is your business topping potential buyers’ list of choices because there’s an incentive, but you also have a direct line of communication with your buyers because they give you their contact information to sign up. So it’s a win-win situation for both your business and your customers.
If you take it seriously, you can set up a separate membership site to consolidate your loyalty program around it. It is an excellent opportunity to create a new brand and solidify your online reputation.
Send out Digital Coupons
There’s a science behind coupons. Just look at extreme couponers. People love to save money, and they love to feel like the brands they are loyal to care enough about them to offer them savings.
Integrating your paper coupon campaigns with your digital campaigns can save time and create a more cohesive brand image. You can send coupons in the mail, via email, or social media.
Subscribe to an Email Automation Service
Another aspect of marketing mobility that many brands are just now realizing the importance of is being in front of exactly the right customer. Email automation makes this easy.
In a nutshell, email automation allows you to segment your email and marketing campaigns based on people’s actions with your communication. So, when a customer subscribes to your mail list or registers for something on your website, your automation plan knows the right welcome message to send them.
Email automation applications make it possible for you to create personalized messages for customers that are specifically geared toward the relationships they have with your brand.
This is different from traditional marketing because messages to brand loyal customers are far different than to new customers.
That information can allow you to create detailed campaigns across different media types and get more significant results with fewer costs. Mobility doesn’t have to mean “broad reach”; it can mean the ability to contact a dozen smaller, hyper-targeted communities, too.
Remember the Big Picture
Integrate your marketing efforts, don’t compartmentalize them. Use email, create a user-friendly, mobile website and get your clients to interact with your business on the digital front.
Digital marketing is where all of this happens, and the digital front is where many consumers are spending time, so transitioning parts of your marketing efforts to digital are the steps in the right direction for your business.