Today I had the opportunity to interview one of my all-time heroes, social media influencer Yuri Kuznetsovsky. Yuri (@kuznecovsky) is one of the most prominent representatives of the generation of bloggers. Yuri has nearly 2 million followers on Instagram and his videos are gaining millions of views and likes every day, and his whole country is watching his family drama. Yuri told Cetre ’about his personal life, failed career as a lawyer and new hair.
What do you call yourself – a writer or a blogger?
Yuri: Still, a blogger, because I not only shoot Vines, I also write on YouTube and Telegram.
How did it all begin?
Yuri: It all started with Instagram in 2015. I shot on the front-end than the just appeared format – funny short videos. At first, I shot something of this kind of weird, and then I found out that there is a whole format abroad, which is called Vines. And the winners remove the vidos, collect a bunch of views, likes. I thought, why don’t I try too, because I have a good sense of humor.
What did you do before Instagram? How was your life?
Yuri: It was very consistent, even. I graduated as a lawyer and worked in my specialty. But it did not inspire me, it was completely uninteresting. I was one of many other millions of people who live in order to work because they have to earn money. Then the opportunity turned up to somehow realize myself and, in fact, I used this opportunity.
You can follow Yuri on IG at @kuznecovsky
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