fbpx
Connect with us

Marketing

Is It Time To Delete LinkedIn? With Vicky Llerena

“I have truly limited faith in LinkedIn turning itself around so maybe it’s time we all walk away from this idea that it has so much untapped potential and we just give up on it to search out some more focused products that have a few users and meet a few needs.”

Tech Crunch published an article that claimed the death of LinkedIn. 

When I first read the article, I had dumbfounded by the writer’s limited faith in LinkedIn. The writer asserts that Linkedin‘s main purpose is to source data and such data is sold to corporations, salespeople and recruiters. Obviously, I have to throw in my two cents. LinkedIn, unlike Facebook and Instagram, tap into your professional network of friends. There is a certain culture that this platform possesses, compared to its competing platforms. In order for you to GET LinkedIn, you have to understand the culture.

For example, you would not normally see pictures of barbecues, birthdays, or intimate celebrations. You will not see relationship status, or desirable selfies. The culture on LinkedIn is to share career celebrations, business milestones, and business ideas. This culture still prevails on LinkedIn.

Personally, I prospect most of my clients through LinkedIn. Of course, I also understand the posting on the native platform requires a unique type of content. I mostly publish advice on marketing trends, lead generation tactics, and business-related events. By default, this content post attract a certain type of prospect and that’s the way it should be. Your content should appeal to a micro audience, a specific audience, a TARGET audience.

I also noticed how the algo’s in LinkedIn work in your favor: the more you comment on other’s posts, the more your own post increase in in the feeds. This algo rule applies to most social media platforms but with LinkedIn, I take advantage of it’s less noisy and less spammy ecosystem that I try and maximize engagement as much as possible.

Admittedly, I do also see the faults in LinkedIn platform. For example, business pages are way too expensive to advertise, averaging about $20 per click. Also, your LinkedIn will not allow you to publish sponsored posts on the personal platform. You must create a business page in order to promote. And everyone knows the drawback with business pages is that the algorithms are designed to reduce organic reach on a business page, which forces you to pay for ads. We all know that personal pages outperform business pages – organically, at least . Prospects, vendors, and new connections will always want to connect with your personal page NOT the business page. Nevertheless, this platform still prevails in value.

And while tech crunch argues against LinkedIn’s potential, I can undoubtedly say that LinkedIn is still one of the most underutilized social media platforms. It’s potential to generate organic leads, reach decision-makers, create a community, and produce in-person meetings with legit prospects or vendors are just some of the ways LinkedIn users can make use of the platform.

Hey, like any system, it has flaws, but LinkedIn is no VINE – it ain’t going nowhere anytime soon .

Vicky has served as host, presenter, panelist, and workshop speaker for several private entities and entrepreneurial organizations teaching the methods of social media branding and online lead generation. In September 2017, Llerena was named Top 25 Brand Builder by Leading Women Entrepreneur, a prestigious award recognizing women brand builders in New Jersey. Her team was recognized by NJBIZ (2017) as an influential Latino-Millenial media agency in New Jersey. The Real Estate Disruptor -- her most recent collaborative project -- launched this summer of 2019 with creator and co-host Ralph Dibugnara. The organization serves as a hub for real estate agents looking to grow and scale their business . Her articles have been featured in NJBiz, Huffington Post, CEO Blog Nation, and many more media outlets. Oh yes, and she happens to be Latina.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Crypto Expert
Become A Disrupt Contributor

Most Disruptive

Entrepreneurship3 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship4 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics11 months ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship1 year ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...

Trending

Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.