“I have truly limited faith in LinkedIn turning itself around so maybe it’s time we all walk away from this idea that it has so much untapped potential and we just give up on it to search out some more focused products that have a few users and meet a few needs.”
When I first read the article, I had dumbfounded by the writer’s limited faith in LinkedIn. The writer asserts that Linkedin‘s main purpose is to source data and such data is sold to corporations, salespeople and recruiters. Obviously, I have to throw in my two cents. LinkedIn, unlike Facebook and Instagram, tap into your professional network of friends. There is a certain culture that this platform possesses, compared to its competing platforms. In order for you to GET LinkedIn, you have to understand the culture.
For example, you would not normally see pictures of barbecues, birthdays, or intimate celebrations. You will not see relationship status, or desirable selfies. The culture on LinkedIn is to share career celebrations, business milestones, and business ideas. This culture still prevails on LinkedIn.
Personally, I prospect most of my clients through LinkedIn. Of course, I also understand the posting on the native platform requires a unique type of content. I mostly publish advice on marketing trends, lead generation tactics, and business-related events. By default, this content post attract a certain type of prospect and that’s the way it should be. Your content should appeal to a micro audience, a specific audience, a TARGET audience.
I also noticed how the algo’s in LinkedIn work in your favor: the more you comment on other’s posts, the more your own post increase in in the feeds. This algo rule applies to most social media platforms but with LinkedIn, I take advantage of it’s less noisy and less spammy ecosystem that I try and maximize engagement as much as possible.
Admittedly, I do also see the faults in LinkedIn platform. For example, business pages are way too expensive to advertise, averaging about $20 per click. Also, your LinkedIn will not allow you to publish sponsored posts on the personal platform. You must create a business page in order to promote. And everyone knows the drawback with business pages is that the algorithms are designed to reduce organic reach on a business page, which forces you to pay for ads. We all know that personal pages outperform business pages – organically, at least . Prospects, vendors, and new connections will always want to connect with your personal page NOT the business page. Nevertheless, this platform still prevails in value.
And while tech crunch argues against LinkedIn’s potential, I can undoubtedly say that LinkedIn is still one of the most underutilized social media platforms. It’s potential to generate organic leads, reach decision-makers, create a community, and produce in-person meetings with legit prospects or vendors are just some of the ways LinkedIn users can make use of the platform.
Hey, like any system, it has flaws, but LinkedIn is no VINE – it ain’t going nowhere anytime soon .
Kerwin Rae Shares How He Has Helped Over 100,000 Entrepreneurs Succeed and Grow
Kerwin Rae is Australia’s leading business strategist and high performance specialist helping over 100,000 businesses, in 154 different industries, throughout 11...
Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President
We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...
John Mcafee – Predictions For The Future
John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...
Gaby Wall Street – Teaching Latinas to Thrive During The Crisis
It’s no secret we are facing one of the most challenging financial times of the last few decades as we...
Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico
Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...
Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women
The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....
How Josh Elizetxe Built Snow Into a $40 Million Dollar Business
There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...
How Jason Capital Became A Self Made Millionaire By 24
Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...
Sam Bakhtiar On His Way To A Quarter Billion
Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...
Executive Voice2 weeks ago
Global Refreshment Brand PRESOTEA and Spokesperson Chase Tang Making a Positive Impact Worldwide through Humanitarian Endeavors
Executive Voice1 week ago
Josh Adler is reshaping the way mobile applications are built
Executive Voice2 weeks ago
Meet The 24 Year Old Who Teaches People How To Build A 6 Figures Online Coaching Business
Executive Voice2 days ago
Meet The Business Strategist Helping Others Take Action – Kelvin Diamond
Executive Voice6 days ago
Millennial Investor Matt Allen predicts $100,000 bitcoin by December 2021
Executive Voice6 days ago
Meet The Duo That Is Disrupting Pop Culture
Entrepreneurship1 week ago
Adrienne Eliza’s Top 5 Tips For Increasing Your Income & Living An Abundant Life
Executive Voice7 days ago
Meet Brian Napier: Celebrating The Jeep Lifestyle With Living Jeep