Isabella Zulli’s top tips to create effective shop signage are:
Be Direct And To The Point
It used to be difficult to figure out what to Tweet when we were only allowed 140 characters or less or having to edit a video for YouTube so it wasn’t longer than two minutes. Since those days, attention spans have gotten even shorter, and Vine is a prime example of that. The bottom line is people are in a hurry and you need to respect this.
Fonts Need To Be Easy To Read
There’s a key difference between jotting on a chalkboard with crayons, getting away with and driving sales. It is crucial to have clear font characters, which means not use multiple colours or curly-cues. Customers’ attention should immediately be drawn to your message, followed by your product. If people can’t immediately read your sign, then they’ll just go to another retailer.
State The Reasons For Customers Buying Your Service/Product
Is your customer going to buy your service or product to look good on a date? Maybe they’re going to buy it to manage their hair. Whatever the reason is, you want to state the reasons they should buy your product.
Use These Words
The words you want to use are words such as yours and you because this creates a visual for your prospective customers. Signs become more powerful when you use those two words. For example, the phrase “you will make heads turn wherever you go”, creates a visual for customers. They can picture themselves turning heads if they buy your product or service.
Less Is More
More and more people are only using initials or an emoji or two to communicate in texts. The point is we are getting used to very short messages. This is why you should edit your copy until you have a few words. Remember, less is more.
Test Out Your Sign
It’s nice to have a brand new sign that you love, until you realise you can’t really see it through your windows or the font isn’t as big as you initially thought it was. If you’re on a busy street, then drive by your place to see what the sign is like, or have someone you know do this. If you or your friend can’t tell what your sign is, then it’s time to edit it.
Have Fun During The Process
Boring signs are boring, period. You want to grab the attention of the casual browser, which means boring signs are not going to cut it. Feel free to include jokes, puns and things of that nature. Such content shows your business is fun.
Sure, some people won’t think you’re funny. However, this is fine because most of your customers and audience will love it. They may even snap a pic of your sign, share it to social media and then it’ll go viral. This means more potential exposure.
Read More: Tips For Building An Unstoppable Brand
Isabella Zulli Said: Here’s What To Avoid
Don’t be generic. Too many retailers have used generic stuff for their signs. The bottom line is you want to be as creative as possible and do your best to standout of the crowd.