At some point in everyone’s lives, they can think back to a moment where they have been tasked with finding one of the most timeless gifts for someone for a special occasion. Whether it was your first school dance or the celebration of a loved one’s birthday, this timeless classic will always guarantee a smile on someone’s face. Meet J’Adore Les Fleurs; they have taken the world of social media by storm with their very own touch on the art of gifting flowers. They are one of the most sought-after floral boutiques on the west coast with three brick and mortar stores in Los Angeles, and one in Las Vegas.
However, things weren’t always like this, and they turned a big vision for a small family-owned corner flower shop in a small shopping plaza in Glendale, California. Margaret, the owner of Sunshine Flowers – a local mom and pop flower shop, her two sons Chris and Davit, and her two daughters in law Eliza (Attorney at Law) and Alisa (Fashion Designer), wanted to do more with their business than to sell flowers; they wanted to revolutionize the flower-giving culture, focusing on presentation through packaging and adding a touch of elegance and luxury to every bouquet and arrangement that came out of their shop. This was when the family began researching and creating unique and original arrangements whenever given a chance. As a result, a dream was born.
Turning a Vision into Reality
It all started around 2013 during a family vacation in Paris when their dreamy visions were put into perspective. Experiencing the sophistication and elegance behind France’s chic culture and language, the family instantly found the inspiration behind what soon became an innovative birth to luxury flower culture.
Upon the family’s return from Paris, the family brainstormed on ideas for a new branding/business venture. Coming up with a packaging concept on floral arrangements inspired by luxurious french packaging-calling the business “J’adore Les Fleurs,” meaning “I love flowers” in French. The brand was inspired by the vivid concept of Victorian Era hat boxes and the delicacy of French fashion and design. Just two years later, the family was ready to transform their vision into a brand- a way of thinking- a way of giving and inspiring through flowers.
Their first location was in Studio City on Ventura Blvd, very close to Universal Studios. Studio City is the heart of Ventura Blvd and is filled with celebrities and influencers, filming movies, show business, and so much more. The first location was a rather big success for the demographics of their brand and truly helped this new concept gain necessary traction.
Right around that time, we saw the dramatic worldwide adoption of Instagram as a major platform, so millions of active users coupled with some of the most aesthetically pleasing bouquets and their brand was a hit on social media. They started to market via social media, pioneering the way for floral brands as one of the first of many who used social media heavily to attract customers. The Beauty industry was booming on social media, and their flowers started to appear in between the beauty and fashion posts everywhere. They were catching the attention of hundreds of thousands, including one very influential woman, Anastasia Soare of Anastasia Beverly Hills.
The team at J’Adore Les Fleurs woke up one morning and noticed that they had gained 3000 followers overnight! (from 600 followers). They couldn’t believe it, and they couldn’t understand how. They shortly realized that the Queen of EyeBrows – Anastasia- posted a JLF Peony Box picture on her feed and tagged them. Then, before Valentine’s Day, she reached out and expressed her interest in creating flowers in their Studio City boutique for a blog post on her website. Her support and love towards the small women-owned floral business attracted all the major beauty brands and influencers.
From Small Local business to the Big Leagues
It truly is an inspiring moment when you see a small business put forth extraordinary efforts and excel in an industry that they have contributed so much towards creating.
When the team at J’Adore Les Fleurs first learned that they had been referred to Oprah Winfrey, it was hard for everyone to contain the excitement at the floral boutique, the feeling of accomplishment, honor, and pride could not be put in words – it felt unreal.
The team made sure they could express their admiration and respect through their work and through the flowers. As they began their working relationship, they went above and beyond to perfect every detail. Their experience of working with an A-list client such as Oprah Winfrey not only helped their company expand, they used it as the standard for shaping their working relationship for every customer, no matter how big or small. The team strives for Confidentiality, Professionalism, and High Quality guaranteed for every customer. Their goal is to make every customer feel like they are the most important customer for their company and give them the same treatment regardless of their status.
JLF continues to successfully accomplish all Brand Positioning such as Lifestyle positioning, problem and solution-based positioning, experience- based positioning, feature- based positioning and value-based positioning.
Actionable Advice: The J’Adore Les Fleurs Way
After learning about the incredible journey J’Adore Les Fleurs has had in achieving their success, I couldn’t help but ask what their best actionable advice would be for a small business owner trying to build a brand, and here’s what they told me.
- Be unique, creative, and inspired, but don’t be a replica.
- Make every customer feel like they are the most important customer for your company and give them the same treatment regardless of their status.
- Make sure that your employees are working in a healthy and happy environment. Employees are the driving force for any business just like the customers are. Give them the freedom to be creative.
- Continue striving for innovation and stay up to date with trends
- Don’t be afraid to take risks, to reach out to someone who’s been in your shoes who can help you decide the best approach.
Beginners guide to NFTs: What are non-fungible tokens?
You have probably heard the word NFT hundreds of times so far. At first glance, you thought it only had...
What Motorcycles Are Good For Long Trips?
Motorcycles are all about freedom. But the question is: how often do we really go out there and enjoy the...
3 Ways Maternal Instincts Give Women In Leadership An Advantage
As the landscape of gender roles continues to be redefined, these 3 experts agree that their maternal instincts provide an...
The Queen of Title: How Powerplayer Rachel Luna is Disrupting the Title Industry Through a Modern Approach
Rachel Luna has made quite the name for herself within Texas’s title real estate business as the Title Queen and...
Nancy Almodovar: The Latina CEO Who is Disrupting the Status Quo of the Luxury Real Estate Market
It comes as no surprise that Nancy Almodovar, the CEO and founder of Nan and Company Properties, is one of...
How To Nurture Talent Within Your Business
Your business can only succeed with talented workers on the payroll. Luck and even strong economic conditions will only get...
Solana’s value plummets below $98 due to a Wormhole Exploit
Many people thought blockchain technology was robust, secure, and virtually “unhackable.” However, the crypto world has faced several hacking incidents...
Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures
In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...
Bitcoin’s Volatility Explained
Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...
Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.
After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...
Business2 weeks ago
A journey and an overview of the life of the young Iraqi artist Bakr Al-Hashemi from zero to the top
Executive Voice4 days ago
Rising Entrepreneur and Marketing Guru Chastity Heyward and Her Mission
Executive Voice2 weeks ago
Rising Star NORD is a Fresh New Talent from Oregon
Entrepreneurship1 week ago
Selling Used CDs for Extra Money: eBay and Flipping CD Tips from “America’s #1 Thrifter” @JasonThrifts
Women Who Disrupt2 weeks ago
Stephanie Shojaee Spearheads Shoma Group’s Future with Style
Entrepreneurship5 days ago
The Creative Mind of Joel Douek Finds Inspiration in Visual Art & Sculpture
Executive Voice4 days ago
Convoy Home Loans is Disrupting the Luxury Real Estate Market with Creatively Structured Loans
Business2 weeks ago
Hugo Hamel Is Changing How Businesses’ Operate To Maximize Their Efforts & Results