Connect with us
Become A Crypto Expert


How Jordan Overcame The Struggle To Serve An International Demographic Under One Roof

Have you ever had to fight to achieve your goals? Have you ever imagined what can happen to your dreams if you choose to persist and power through challenges? It was at a young age Jordan started to develop qualities of an Entrepreneur. Big dreams, passion, and a vision are what lead his idea that anyone can achieve anything through the power of will.

Statistics have shown that the United States has over one million restaurants. Moreover, 90% of restaurant guests always research a restaurant online before dining. Instead of giving up, he worked hard and moved forward to forging new aspirations for himself and his businesses. That’s when the idea of bringing everything under one roof took shape. This article reveals the genesis of Jordan’s struggle and the start of his restaurant businesses and how he managed to bring all his activities under one roof to incredible success through digital marketing. 

The Genesis Of Jordan Businesses

Jordan was involved in a family business, running a digital marketing agency. As we know, businesses are constantly responding to evolving markets and competition. He started as a 15000 sq ft specialty store, almost like every business enterprise that begins small. Starting a new business is a challenging process, and there are a lot of pitfalls along the way. However, if you avoid every cause of the mistakes that were made in the beginning, you succeed. After examining the market, Jordan decided to gather the best variety and largest selection of popular international grocery products and items in Metro Atlanta, all in one place. He noticed that the market was lacking a one-stop-shop for authentic international grocery needs, including those rare to find items and he took advantage of this situation to bring a unique value proposition.

Now, Jordan is running his 3rd store. A great achievement having gone from 15000 to 60000 sq ft. 

Hitting The Goal

Jordan business is getting all the top-selling Hispanic mid-markets. Their specialty comes from a background of the Middle Eastern and Mediterranean markets, as well as having essential items from the typical American groceries. So, whether it is a specific group of products like diapers or kitchen housewares, Jordan is placing them under one roof, and nothing like this ever existed in the market before. 

This strategy is also ideal, covering a larger population and that the management typically comes from a mom and pop background. Jordan lived in Dubai for seven years, learned a lot, and realized that nothing like that ever existed, so he chose to bring value by solving a problem. His mission is not only to serve his community to the best of his ability, but he wants to serve the community who call America their home. His fight is for his dream of “Under One Roof” to be accomplished. 

Overcoming The Struggles

Success does not just happen; you have to create it! Jordan opened his first largest store in May 2016 in Georgia. His other stores are located in Houston and Katy, Texas. He has been in the business for four years, but the journey has not been a walk in the park. Jordan dedicates the success to his first store team and family. 

Before retail, having been in the healthcare industry, Jordan was part of the billing hemisphere professional. The budgets in the two fields were different and, at some point, failed to make sense to Jordan. Why? When Jordan was getting into retail, they had on one side the e-com boom, which he had previously been part of. In retail, the budgets were big, and everything mattered. Jordan spent much money opening stores and making everything a success from inventory to workers’ conditions. 

Besides, Jordan lacked any financial systems and the right model for the grocery store in a business they were trying to compete with. They decided to specialize in international markets. This move helped people to be able to compete on price. The lack of a financial model was a struggle that lasted for about 2-3 months. However, the good news is that today they are in the process of transitioning to a cloud-based system and have an e-commerce integration with 15000+ skews items on to an e-commerce platform. And guess what? They will be one of the first in the Middle Eastern market to do delivery.

Success Is Not Final

Jordan continues to grow by controlling costs and maximizing profits. He is continuing to do what he does the best — grow his business. He has managed to scale the grocery store from 1 store in May 2016 to the 2nd store opening in February 2020. Despite encountering many losses during the first three years, the business is now doing very well, and nothing can stop Jordan from expansion. He has vowed to ensure that his 60000 sq ft store succeeds. It will be the start of doing things for the international markets moving forward. For more information, connect with Jordan today, and gain more insights that you can apply to your business.

Ulyses Osuna has made his own unique advances to traditional PR-marketing activities to help his public relations endeavors succeed. He is one of six founders to be featured in an Inc Magazine article on "Millennials with a Thriving Business" and has also been featured in the Huffington Post as a 19-Year-Old dominating the PR space.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship7 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship7 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.