Keeping It Real Estate: Julia Wang On How To Sell Home And Influence People

While Instagram has long been the preserve of the professional influencer, Julia Wang was one of the first to flip this narrative. As both an influencer and a real estate professional, @juliawang_htx takes a deep dive into the grit, the glamor, and the hustle required to make it in the cut-throat world of property.

We join her on virtual tours of the luxury homes she sells, we bookmark her marketing tips, and we step inside her eclectic wardrobe of high street and haute couture fashion. But we also catch glimpses of her beauty regimen, her downtime with friends, and her own gorgeous home, which she shares with her husband, their two children, and a French bulldog puppy named Mango.

If you are wondering why she would give so much of herself away, Wang has answers—and they are far more about strategy than oversharing.

“Anyone can sell a house,” she explains. “But to be truly successful in real estate, you’re not just selling houses. You’re selling yourself. People want to see the whole of me: the highs and the lows of being a top-producing realtor, a mom, a wife, a friend … how I juggle work and life. They need to know there is a real person behind the brand.”

And her insistence on authenticity above all seems to be where Julia Wang the person intersects with Julia Wang the brand.

Her willingness to share her struggles—not to mention her humble beginnings—is no doubt part of the appeal to her more than 80k followers on Instagram. Growing up she had neither wealth nor a place to call her own, spending much of her childhood couch-surfing and apartment-hopping. “It was my mom against the world and me,” she remembers.

The irony that she now sells dream homes for millions of dollars is not lost on her; in fact, she believes it is one of the reasons she connects with her clients on such a deep level. “I understand the difference between a ‘house’ and a ‘home’ … it is the ultimate privilege to guide people towards a more secure and loving space, both physically and emotionally.”

Connecting with people seems to be her hallmark, whether on Instagram, YouTube, or her lifestyle blog. Wang has always understood that humanity is at the heart of relationships, and relationships are at the heart of the business.

When she is recognized in the street, people greet her by name and ask after the kids. “My followers feel like they know me even if they have never met me, and that makes me so happy: I want to be approachable. I want to be the human face of this industry.”

With such admirable intent, it is little wonder that her content means so much to so many. For a beautiful feed of real talk meets luxury real estate, look no further than the Texas realtor who ranked #1 on social media