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Leveraging Partnerships and Understanding your Value is the Key to Entrepreneurial Success

Surviving as an entrepreneur requires time, energy, and financial resources. However, there are other essential factors and skills that entrepreneurs must understand if they want to thrive – not just survive. Among these skills are understanding your worth and the importance of leveraging partnerships. 

Entrepreneurs who know what they are worth will not be tempted to undersell their products or services for a “quick dollar.” Additionally, the entrepreneur who knows their worth will form strategic partnerships and alliances that help to propel their business to the next level.

Sisters and entrepreneurs Lok Hui Ching (Hui Ching) and Lok Hui Ping (Xannelle) teach these crucial tools to their clients they serve in their Marketing Coaching and Consultant business. 


The importance of leveraging partnerships

Businesses worldwide are leveraging their marketing through partnerships to grow their business. With the changing landscape of industry and improvements in communication and technology, this brings a steady range of new opportunities for partnerships.

The key is choosing good partners. It is essential to not only build relationships, but also create mutually beneficial partnerships. According to Hui Ching, leverage is vital.


“Leveraging partnerships could be in terms of using other people’s money, other people’s resources, network, knowledge, expertise, among other things. The adage “you go fast solo, go far together” is one that I truly believe.”


Business partnerships allow businesses to leverage strengths that complement theirs, resulting in a win-win scenario. When done strategically in a way that benefits both parties, it can lead to sustainable revenue growth as it is built on a foundation of mutual trust and understanding.


Know your worth 

When you know your worth, you will also know the importance of taking on strategic partnerships. At this point, you will realize that not all business is good business, and not all partners are willing to help.

Xannelle emphasizes the importance of knowing your worth by avoiding the need to seek immediate profit.


“I’ve spoken to many people during my entrepreneurship journey, and I realize a problem they have in common is the fear of saying no. They take on clients who undervalue their services and end up in a miserable and stressful position.”

When it comes to being an entrepreneur, knowing your worth is the key to growth and building wealth through your business.

According to Xannelle, part of the reason many entrepreneurs choose to take on these clients who undervalue their work is that they are afraid of losing sales. “I completely understand as I was once in the same position. From this perspective – the amount of effort you put in is the same for every client. With that in mind, would you rather have ten clients paying you $1,000 for your service or one client who pays you $10,000? I help my clients increase their revenue by attracting high-quality customers that pay for their services. We do so by crafting their unique marketing angle so they can charge what they are worth with confidence and have a better quality of life.”


These tips are responsible for the sisters’ success

For Xannelle and Hui Ching, these skills have been essential in creating successful businesses, having them earn 6 and 7 figures at the age of 25 and 21 respectively. 

Understanding the importance of good partnerships and knowing the value of your business will help you filter out negative aspects that serve to undermine your growth instead of influencing it. 



Kelly Wing is the founder of Ohwabisabi Media, a media company that serves to amplify the voices of next generation leaders and company founders who are set to leave a lasting legacy. Ohwabisabi.com is a media publication where conscious creators and industry thought-leaders share their unique message, teachings, and stories with a growing fan-base from around the globe. Kelly is also a contributor to Entrepreneur Magazine, Influencive and has been featured in Entrepreneur, Business Insider and other notable press outlets.

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