Connect with us
Apply Now

Executive Voice

LEXIGO’s Role in the Evolution of Cloud-Based Translation Services

person holding pencil near laptop computer

The world has come a long way from when the term ‘cloud computing’ was first coined in the 1990s. From delivering computing services through the Internet, this technology is now helping develop efficient testing and development methodologies and big data analysis strategies. It is even serving as a dynamic tool in the services sector. Its applications are not just confined to backing up data, disaster recovery solutions, or storage anymore.

The Boom of Cloud Computing in Australia

According to a report by Deloitte, over the last five years, cloud-based technologies have contributed significantly to the market. The primary driver for moving toward cloud computing includes enhancing customer service, keeping up with competitors in the market, and seeking ways to adopt innovative technology.

A significant majority of businesses in Australia are not yet using cloud services. Primarily, there are two possible directions of growth in the sector. In the following years, more businesses will adopt primary uses of the cloud. Moreover, existing companies may use cloud services for a more significant number of applications or more advanced workloads.

LEXIGO, headquartered in Melbourne, Australia, is a cloud-based technology company that provides translation and interpretation services. The company was founded in 2011 by Mark Saba, who, as of 2o2o, serves as the CEO. The company, leveraging the power of cloud computing since the beginning, offers translation services in 171 languages.

Saba started the company to allow brands and companies to incorporate nativity using technology. The company comprises a global network of native translators to offer translation, multicultural communication, and engagement services. The company combines Artificial Intelligence (AI) and human expertise for authentic, peer-reviewed, and culturally-informed translation.

During the COVID19 crisis, as Australia navigated the fight against the virus, both the public and private sectors placed an increased focus on multicultural communications for effective messaging. LEXIGO played an instrumental role in helping the government craft highly specialized messaging services for the country’s culturally and linguistically diverse (CALD) communities.

LEXIGO draws on its vibrant and globally diverse team of more than 10,000 translators to reach CALD Australian groups.

According to Saba, several new terms have been generated since the initial days of the pandemic, including ‘COVID-safe,’ ‘social distancing,’ and ‘the new normal.’ Before COVID-19, the task of translating for health emergencies at such a massive scale was never witnessed in the sector.

Australia has also witnessed the government’s formation of a robust community engagement panel in collaboration with national translation and interpreting entities such as the Australian Institute of Interpreters & Translators and the Federation of Ethnic Communities Councils of Australia.

According to LEXIGO translator Cecilia Chiu, grassroots community engagement played a vital role in her work. It also helped her overcome misinformation regarding the pandemic and empower people to make well-informed decisions regarding their health. That is something no other firm has, so far, been successful in accomplishing.

LEXIGO’s Business Model 

The company functions on a hybrid model. It has a global team of translators to deliver services in 171 languages. The company is currently working on plans for further expansion outside of Australia.

Since its inception, LEXIGO has obtained several awards related to its work. It was included in Australia’s Top 100 Coolest Companies for 2012, 2013, 2014, 2015, and 2016. Furthermore, it was also part of the Anthill Smart100: Top 50 Services for 2013, 2014, 2015, and 2016. LEXIGO was the Runner-up at the Anthill Smart100: Reader’s Choice Award in 2013 and was included in the Top 10L Dell SME Excellence Awards Australia for 2009.

Cloud services embody a foundational role in enabling next-wave technologies. They empower a wide range of operations and applications and are expected to become more mainstream in the years to come. As data collection costs will significantly decline and the volumes of data dramatically increase, cloud services will become an absolute necessity.

Moreover, as most business activity occurs today, online data security becomes another concern. For example, between February and June 2018, over 300 official notifications were issued about data breaches. Cloud computing enables businesses to implement cutting-edge security measures, including multifactor authentication and encryption systems.

LEXIGO has been doing a phenomenal job of promoting cloud computing in Australia. Moreover, it also plays an essential role in bridging the linguistic gap between different groups in the country. LEXIGO’s almost heroic efforts during the pandemic are a pertinent case in point.

Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.