LEXIGO’s Role in the Evolution of Cloud-Based Translation Services

The world has come a long way from when the term ‘cloud computing’ was first coined in the 1990s. From delivering computing services through the Internet, this technology is now helping develop efficient testing and development methodologies and big data analysis strategies. It is even serving as a dynamic tool in the services sector. Its applications are not just confined to backing up data, disaster recovery solutions, or storage anymore.

The Boom of Cloud Computing in Australia

According to a report by Deloitte, over the last five years, cloud-based technologies have contributed significantly to the market. The primary driver for moving toward cloud computing includes enhancing customer service, keeping up with competitors in the market, and seeking ways to adopt innovative technology.

A significant majority of businesses in Australia are not yet using cloud services. Primarily, there are two possible directions of growth in the sector. In the following years, more businesses will adopt primary uses of the cloud. Moreover, existing companies may use cloud services for a more significant number of applications or more advanced workloads.

LEXIGO, headquartered in Melbourne, Australia, is a cloud-based technology company that provides translation and interpretation services. The company was founded in 2011 by Mark Saba, who, as of 2o2o, serves as the CEO. The company, leveraging the power of cloud computing since the beginning, offers translation services in 171 languages.

Saba started the company to allow brands and companies to incorporate nativity using technology. The company comprises a global network of native translators to offer translation, multicultural communication, and engagement services. The company combines Artificial Intelligence (AI) and human expertise for authentic, peer-reviewed, and culturally-informed translation.

During the COVID19 crisis, as Australia navigated the fight against the virus, both the public and private sectors placed an increased focus on multicultural communications for effective messaging. LEXIGO played an instrumental role in helping the government craft highly specialized messaging services for the country’s culturally and linguistically diverse (CALD) communities.

LEXIGO draws on its vibrant and globally diverse team of more than 10,000 translators to reach CALD Australian groups.

According to Saba, several new terms have been generated since the initial days of the pandemic, including ‘COVID-safe,’ ‘social distancing,’ and ‘the new normal.’ Before COVID-19, the task of translating for health emergencies at such a massive scale was never witnessed in the sector.

Australia has also witnessed the government’s formation of a robust community engagement panel in collaboration with national translation and interpreting entities such as the Australian Institute of Interpreters & Translators and the Federation of Ethnic Communities Councils of Australia.

According to LEXIGO translator Cecilia Chiu, grassroots community engagement played a vital role in her work. It also helped her overcome misinformation regarding the pandemic and empower people to make well-informed decisions regarding their health. That is something no other firm has, so far, been successful in accomplishing.

LEXIGO’s Business Model 

The company functions on a hybrid model. It has a global team of translators to deliver services in 171 languages. The company is currently working on plans for further expansion outside of Australia.

Since its inception, LEXIGO has obtained several awards related to its work. It was included in Australia’s Top 100 Coolest Companies for 2012, 2013, 2014, 2015, and 2016. Furthermore, it was also part of the Anthill Smart100: Top 50 Services for 2013, 2014, 2015, and 2016. LEXIGO was the Runner-up at the Anthill Smart100: Reader’s Choice Award in 2013 and was included in the Top 10L Dell SME Excellence Awards Australia for 2009.

Cloud services embody a foundational role in enabling next-wave technologies. They empower a wide range of operations and applications and are expected to become more mainstream in the years to come. As data collection costs will significantly decline and the volumes of data dramatically increase, cloud services will become an absolute necessity.

Moreover, as most business activity occurs today, online data security becomes another concern. For example, between February and June 2018, over 300 official notifications were issued about data breaches. Cloud computing enables businesses to implement cutting-edge security measures, including multifactor authentication and encryption systems.

LEXIGO has been doing a phenomenal job of promoting cloud computing in Australia. Moreover, it also plays an essential role in bridging the linguistic gap between different groups in the country. LEXIGO’s almost heroic efforts during the pandemic are a pertinent case in point.