Connect with us

Executive Voice

Looking for Spotify’s Hidden Gems? Eli Rossman Can Help

If you’re a fan of music (who isn’t?), then you probably already spent some time on Spotify today. Spotify has become the go-to streaming music platform for hundreds of millions of music fans around the world. However, given just how much music is on the platform, it can often be challenging to find lesser known hits. Eli Rossman is trying to make it easier.

Eli has spent over a year now curating custom playlists that showcase lesser-known artists he feels deserve to be heard more. His playlist network has been listened to an astonishing 40 million times already, with that figure growing by tens of thousands every day.

Thanks to the creation of Upturn Network, his network of playlists has amassed an astonishing 7 million listeners since late 2019. These listeners have all been for independent and unsigned artists who have been struggling to gain traction on Spotify. This has led to the development of active fan bases for some incredibly underappreciated artists.

Eli’s careful curation of music has led to some impressive stats. For one, he was able to secure editorial placements on various Spotify’s “Viral 50” charts and enter Spotify’s coveted daily Top 200 in December of last year.

Eli’s passion for business and music, made it easy for him to get involved in curating both playlists and facilitating an expansive network, getting some of those great hidden gems out of the shadows and into the light where they belong. The network of playlists Eli has developed now stands at over 700,000 followers.

There is a bit of strategy that goes into developing these playlists. Eli makes sure that playlists will receive high levels of traffic and enjoy elevated retention rates by carefully balancing old acts with new. Through continued work, he has gotten to build rapport with independent curators who now do most of the work that Eli was doing on his own when he was just getting started.

Eli wants to help up-and-coming artists grow. An effective way to do that these days is to get on a viral Spotify playlist and get heard by millions of people. Thanks to his help, Upturn’s own artists like Issana and The Rossman Ensemble have seen explosive organic growth. The relationships he was able to develop with the users that make Upturn Network possible have helped a number of great artists finally get the limelight.

One of Eli’s greatest successes is with The Rossman Ensemble, which is a Christmas-themed music artist that got into Spotify’s Top 200 list. This feat was accomplished without any traditional promotion being done whatsoever. Successes like this have led to Upturn Network becoming a household name in the space.

You can visit the Upturn Network website to learn more. You can also check out The Rossman Ensemble, Upturn Network’s Christmas artist here.

Social Media Marketing agent with 6 years of sales experience. I work really hard to get my clients the best representation to further their businesses or media platforms. Contact me if you are interested in publishing full features for our clientele.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Crypto Expert
Become A Disrupt Contributor

Most Disruptive

Entrepreneurship5 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship6 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance1 year ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship1 year ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship1 year ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship2 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.