Driven by a childhood passion and built upon extensive eCommerce and technology experience, founders and siblings Melissa Yap and Michael Yap saw an amazing opportunity in Scarflings. The Canadian scarf brand instantly understood both the potential and challenges of the fashion industry: those who can’t stand out often struggle, so having a strategy that sets you apart from the rest is key. One year after its launch, the label continues to grow by offering bespoke services to connect with the audience and further pave their road to success.
Services Tailored to The Customer
Alongside quality and affordability playing an important role behind shopping decisions, another element to think about is personal style and preference. While the first two are easy to determine, the latter is highly creative and difficult to understand for each individual – so much so that fashion brands often don’t even want to try. This is where Scarflings differs: the Vancouver-based brand strives to start a conversation with their customers and help them find the perfect match. This idea comes to life with a collection boasting over 500 different designs and a range of personalized services.
- Subscription box: A 12-month service delivering stylist-curated pieces to the customer’s doorstep every month, based on their very own style
- Stylist consultation: Ranging from 15 minute sessions to a full personal stylist service, the consultations aid shoppers explore their aesthetic and build their wardrobe
Suited for every budget and goal, the shoppers can either pick a quick consultation, a detailed styling session or a subscription box hand-picked by stylists. These options cover a wide variety of personal elements the customers feel while online window-shopping, and ensure that both the most confident and most unsure shopper find a piece they’ll love. What does Scarflings gain besides additional sales? A better understanding of the target audience, the chance of cross-promotion and ultimately, lower return rates.
Based in Vancouver, Scarflings puts a sharp focus on the beauty and functionality of accessories. The luxury label brings versatility to wardrobes with practical and high-quality silk, wool and chiffon scarves that fit every style. Rooted in Melissa’s love for fashion, each edit of Scarflings combines timeless details with modern trends, resulting in scarves that will instantly become closet staples. To ensure no one is left out of the shopping circle, Scarflings features a collection of over 500 pieces from pastel scarves to checkered wraps and everything in-between. Customers looking for a truly extraordinary purchase will also find their match made in heaven at one of the brand’s exclusive collections, with designs handcrafted by illustrators and artisans.
What’s Next for Scarflings?
With continuous projected growth and constantly changing trends, the fashion industry remains an exciting, yet competitive field with its own trials and triumphs. Especially during recent times, where luxury fashion labels (alongside high street brands) had to adapt to various unexpected situations regarding manufacturing, deliveries, and shopping in general. Even throughout these challenges, Scarflings found its own way to disrupt the fashion scene by looking past the traditional customer journey and bringing a new sense of joy to its customers.
Reflecting upon all the recent success, founders Melissa and Michael are excited about what’s next for Scarflings. First and most importantly, the high-end brand will keep rolling out lavish new collections to always keep their customer base engaged. Scarflings also had other ambitious plans that blend the lines of art and fashion even further…so make sure to keep an eye out for what’s coming next!
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