Samit Patel runs his own eponymous agency focused on helping businesses launch to market. He and his team of experts have helped raise over $31 million for clients through platforms such as Kickstarter and Indiegogo. A 2009 graduate from Queen Mary University, he holds a degree in Business Management.
What does your agency do?
We help businesses launch to market, specifically focused on products and consumer electronics. We’ve worked with products like Mindset Headphones, Circadia sleep tracker and smart lamp, and a language app called Fluent Forever.
What inspired you to become an entrepreneur?
Coming from a low-income family, I wanted to improve where I was in life and find ways to change the world. Being broke was a major obstacle to a lot of my goals; you really can’t change the world if you have nothing. So I set out to make enough money to live a better life. Now, my motivation for entrepreneurship is to inspire one million people. I want more people to have the opportunities that I’ve had, and to help them build the lives they want.
Why should companies work with you?
Our company culture is very transparent from the top-down. I firmly believe that good leaders are good communicators, and this includes how we work with our clients as well. While other agencies can sometimes keep clients in the dark and not always act in their best interest, we believe that clients should always know exactly what they’re getting from us. This is why our agency is recommended by Kickstarter and Indiegogo themselves (only one other agency in the world is recognized by both). We’re also recommended to companies by various accelerators and incubators.
What was a major challenge you had to overcome to get to where you are today?
I graduated in 2009, during a pretty terrible economic climate. I hopped from business to business early on, in industries such as travel, women’s cosmetology, and social media. It was a rocky path at times. One of my business partners kicked me out of the company as soon as it began to grow. Later on, he tried suing me. I learned a lot from the experience. I was pretty naive at the time and didn’t worry about signing contracts, trusting that everything would work out on its own. Now I’m very conscious of not just doing whatever draws my attention, but focusing on the small details that can make or break a business.
What has surprised you most about running your own business?
It never ends. The demands don’t stop; they just change as your company grows. You always have to stay on your toes and keep evolving as those demands change. Since I run a marketing agency, I have to keep educating myself on every social platform. They constantly change algorithms and add new features, so I have to be aware of everything that could impact how I work with my clients. Marketing is incredibly complex, and it requires near-daily education to stay at the forefront.
What accomplishments are you most proud of?
I’m proud of a lot of the hard work I’ve done. I’ve built a company from scratch, helped so many products finally launch to market, and have done lots of public speaking gigs. It means a lot when someone tells me I’ve inspired them.
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