Nick Yeomans Unique Method Of Creating A “Black Belt Brand” Is Helping Coaches Explode In 2022

A growing number of people worldwide are transitioning online in their work and business. People are working on their brands to earn a better income, and thanks to technology, an increasing number of people are looking to work remotely. With this trend comes the challenge of competition, especially for personal brands. There’s the challenge of brand identity, as well as developing the right brand strategy that will land you the right clients.

Luckily, there’s branding development for coaches that has proven to be a game changer. Nick Yeomans, founder of Brand Samurai helps coaches become heavy hitters in their niche by creating black belt brands.

The Brand Samurai

The Brand Samurai is centered on brand development for coaches. Nick established the company from his past experience and background as a coach. After training in martial arts for over 20 years, Nick sought to teach others the disciplines and skills of martial arts. However, his coaching business didn’t take off, not because he was a bad coach but because he was not good at marketing.

Nick then decided to learn everything he could about marketing and building a solid brand. It turned out that he was better at marketing than coaching. With that realization, he shifted gears and became a branding expert for coaches.

Nick named his company ‘The Brand Samurai’ in honor of his love for martial arts and philosophical teachings. Nick still loves martial arts and lives by its teachings, but he believes that he is of more use to others when helping other coaches to succeed.

Creating a Black Belt for Brands

A black belt in martial arts means that the person has achieved the highest standard in a sport like judo or karate. As a black belt holder, Nick understands that the secret to attaining a black belt is to show up for classes, commit to discipline, and work hard. This way of life has helped Nick build a successful brand business where he works with coaches on developing a magnetic brand so that they can sell out their courses and programs.

A coaching business is riddled with challenges. Most founders grapple with issues such as where the next client will come from. They lose revenue from doing the wrong things and have no time for family because they’re grinding away in their business. Nick is committed to helping coaches succeed, pointing out that most coaches are slaving away at building an inefficient business and which eats away at their precious time and money.