The home service industry can benefit significantly from digital marketing. One reason for this is that a growing number of clients are turning online to find services such as home renovation. Well-known sites, including Angie List and Bold Leads, have been at the forefront of connecting homeowners to much-needed services. However, on the downside, the leading sites have created distrust between clients and agencies.
We talked to Ander Guillen, the founder of Real Client – an agency that’s out to deliver results, not just make promises.
Who is Ander Guillen
Ander Guillen founded Real Client to help businesses in the home service niche get more pre-qualified appointments. He works with an innovative marketing agency model based on results, not promises. The agency provides various services; for instance, they handle the entire advertising and appointment-setting process, such as running FB ads, generating leads, and providing an assistant to call and pre-qualify the leads. Ander’s agency also provides an automated SMS/email sequence to nurture the leads. Every appointment has up to two free replacements, and the unbooked leads are free.
Ander used to be a media buyer at a marketing agency. He saw first-hand the massive setup fees and monthly fees clients were paying, only to receive a massive spreadsheet with low-quality leads. Ander set up his company to bring back honesty and integrity in an industry that has created a lot of distrust.
Generating leads for clients
Most companies’ in-home services pay agencies to generate leads. But getting leads is easy; following up and converting those leads to generate appointments that convert to sales is the hard part. Ander states that most big companies will only do the actual grunt work required to produce real results. They’re so big that they often don’t care about their clients anymore.
Conversely, Ander’s company, Real Client, is a small agency with massive success since its launch. The agency consists of a team of 4, and they take up only 5 clients monthly. This small figure helps them nurture their relationship with each client and work with them to deliver results. To Ander, they’re not just clients but business partners. The company focuses on building long-term relationships, unlike most agencies that take clients’ money and run.
Marketing that converts
Ander says that whereas most contractors are amazing at their trade, they could be better at marketing and communication. As a result, many rely on referrals or free platforms like Facebook Marketplace. “While the marketplace can be a great source, you’re not likely to get high-end clients,” says Ander.
So far, Ander’s agency has helped hundreds of clients stand out and get the right leads. He believes that contractors who choose not to innovate will tumble or stay stagnant.