Connect with us

Executive Voice

Why Your Personal Brand Matters Just Like The Business Brand

man sitting on sofa while using laptop

When you have established a brand for your company, you feel that you have achieved a milestone – and indeed, you have. However, should you, as the founder, remain hiding behind the company? Many founders do not focus on building their personal brand – they think that it’s not essential. According to a report from the Impact learning Center, 82% of clients are likely to trust a company if the CEO is active on social media. 

It is saddening to see that only one out of five founders interact with their consumers on social media. Yet, consumers love to respond to CEOs and founders who share their personal lives on social media. That translates to sales. 

When you want to build trust, building a personal brand comes handy—personal brand help in increasing sales and creating dwelling relationships with your clients. 

Below are Three reasons why every founder should create a personal brand. 

1. Personal brands build credibility for raising capital. 

Most investors invest in people first, then the ideas. There is a rule in the “Investor’s Rule” that says “Invest in People, Not Ideas.” Investors will only invest in you if you have amassed exposure for your personal brand and have built trust with your audience. It becomes simple to get investors and to help the company succeed if you can prove through your personal brand that you are able to sell a service to your audience. 

It’s also way easy to book a meeting with top investors if they recognize your name, whether it is from your social media or significant press coverage. The main thing is that they should be in a position to know you before the meeting through your online presence. When they see that they see that you have gained some online trust and credibility, then they are more likely to take the meeting with you. Personal branding can do that.

2. Personal brands distinguish products in competitive markets.

Elon Musk’s Tesla Inc, Richard Branson’s Virgin Atlantic, and Jessica Alba’s Honest Company remain on top because of the heightened exposure and the element of trust in their brands, which compels the consumer to choose their product over many others in the market. In competitive markets, trust is established through personal brands that they know, interact with, and follow.

Don’t confuse this with becoming a celebrity like the people I mentioned above. You don’t need to become one. By creating a brand, I mean that you should have a platform that you can churn out content that speaks to your audience. Brand, according to Seth Godin, is “the set of expectations, stories, memories, and relationships that when taken together, they account for a client’s decision to choose your service or product over another.” 

3. Most articles are about people rather than companies.

Authors write intending to get more traction. Hence, they write articles with the stories behind the companies. It is scientifically proven that the human brain is 22 times more likely to remember stories than facts. In this context, an article on how you built a tech startup in your garage is more likely to resonate than an article that focuses on what the tech startup does. Therefore, pitching journalists on company-related stories will be successful if the pitch is framed around your story as a CEO or a founder. 

Related: The Power Of Personal Branding

All founders want to stand out in the market and improve their chances to raise capital and gain traction in the press. To do that, ensure that you set aside some hours a week to build your personal brand and establish a rapport with your target audience. Your company will reap the benefits. 

Stanley Gatero is a writer at Disrupt Magazine. He covers topics concerning technology, entrepreneurship, news, and sports. He is an avid traveler.


Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

NFT2 weeks ago

Polly Kole, The Beauty With Gifted Hands Tycoon Of NFT Sculptures

In a society full of stereotypes, people clinging to appearance and disregarding one’s achievements is the magnificent Polly Kole stunning...

gold and black round emblem gold and black round emblem
Cryptocurrency1 month ago

Bitcoin’s Volatility Explained

Since cryptocurrency was introduced in 2009, it has become a very controversial subject for both critics and supporters. One of...

News1 month ago

Spider Man; No Way Home’, Crushes Box Office Estimates Generating A Mammoth $253 Million In North America.

After only 3 days in the cinemas, the latest and last Spidey outing disrupted the international market as the highest-grossing...

Cryptocurrency1 month ago

Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

Nike, the sportswear mogul, recently stunned the globe as it moved into the realm of the metaverse industry and blockchain...

QR code screenshot QR code screenshot
Diversity in Tech2 months ago

BTC did 62% more in transactions than PayPal this year

MasterCard and Visa have always topped as the runaway leaders; however, Bitcoin’s Lightning Network will soon disrupt this norm. Starting...

high angle photo of person holding turned on smartphone with tall buildings background high angle photo of person holding turned on smartphone with tall buildings background
Social Media2 months ago

How to Organically Grow Your Social Media Following In 2022

Instagram On Instagram, use Reels to reach new audiences and grow – find popular sounds and use them in your...

gold-colored Bitcoin gold-colored Bitcoin
Cryptocurrency2 months ago

Julio Domenech On How Banks Can Engage In Bitcoin in 2022

As cryptocurrency continues to become a popular trend in the US, many people are looking for an opportunity to participate...

Diversity in Tech3 months ago

Microsoft Teams, Incorporating New 3D Avatars And Virtual Meeting Spaces Before Mid 2022

Microsoft Mesh has always led as the future of Microsoft Teams meetings. However, Meta, the newly launched Facebook company, is...

Health + Fitness3 months ago

Stephen Campolo – How A Former Fat Kid Transformed His Body And Is Now Helping Others Do The Same

UPDATE: During a recent interview with Yahoo! News, Stephen revealed that he will be speaking at the next Disrupt Puerto...

News3 months ago

Facebook Goes Meta As It Scales Up Beyond Just Social Media

Thursday 28 September 2021, Mark Zuckerberg, the CEO of Facebook, announced Metaverse, a brand for users to interact in virtual...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.