Meet James Cork, the proud owner of TC1, a fitness and supplement company focusing on whole-body wellness with a product line ranging from fitness equipment to vitamins and minerals and topical supplements.
James is very committed to physical health and strove to pass that passion on to others through effective products that act to motivate people.
“Your health is not an option – it is a way of life,” exclaims James!
In 2014 James and his team began formulating the ingredients behind their now signature product, the Sweat Ignition Gel.
“We were looking to create a unique product within the fitness industry to combat traditional thermogenics and workout gels that gave minimal results” says James.
James and his team had previously run online marketing campaigns for supplement brands. The success they created with the brands they worked with gave them the confidence to launch their own brand of unique fitness products.
“We saw how successful we could be in marketing other people’s products, so we decided to take the risk and gathered the capital to launch our own brand. What motivated us was the positive reaction we started getting to our flagship product, our sweat ignition gel,” explains James.
With positive feedback consistently coming in about the effectiveness of their product, they knew we were on to something.
Although TC1 is now a successful brand, they did have their early struggles.
“Finding good people to run the business was hard. Not to mention the difficulty of finding enough capital to support our goals in the beginning,” says James.
The fitness industry is also notorious for starting new trends. So staying ahead of curves and trends in their market was always difficult for James.
“There are a lot of challenges in starting your own business. It’s important to persist through those tough times and believe in your goals and strategy,” James remarks.
James believes that finding a group of dedicated people who understand things won’t always go well and who continually work hard to help keep the business going is the best way to weather any storm.
In an industry as packed as the fitness niche, it’s important to have an outlying expertise that sets you ahead of the pack.
“Our online marketing experience has allowed us to advertise more successfully than our competitors. We wanted to have a strong marketing team that could get our products in front of people when we knew we could produce enough products to meet the coming demand. Our team is also diverse in our skill sets and areas of expertise, allowing us to consistently think about our business in unconventional ways” states James.
James also touts TC1’s product research and development strategy as what keeps them ahead of their competitors.
But it has also come back to bite them a few times.
“Trying to get too creative with products has hurt us in the past. Extending outside our core products has been costly, but not very damaging. We don’t ever want to ‘stay in our lane,’ but we do want to always think critically about products we want to bring to the market” James says.
Now James and TC1 are working on growing their business through their core products. Through that they hope to find themselves in the top ranks among online supplement brands someday soon.
The insight of any successful entrepreneur is inherently valuable. James recommends creating a good team and staying dedicated to your goals.
“Creating a great team is essential to the success of every business. We look for people with a strong work ethic and who are able to think outside the box and carry our message of innovation into all aspects of our business. But as a CEO, you need to be dedicated to your goals and strategy. Those goals may change, but the end result of creating a successful business does not.”
You can shop TC1’s signature Sweat Ignition Gel and other selections at tc1gelshop.com.
Navy Veteran Davis Chris Takes the Music Industry by storm
In life, you need to break down anything that might be holding you back and change course if need be...
5 Disruptive Leaders Paving the Way in 2021
Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...
Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President
We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...
John Mcafee – Predictions For The Future
John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...
Gaby Wall Street – Teaching Latinas to Thrive During The Crisis
It’s no secret we are facing one of the most challenging financial times of the last few decades as we...
Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico
Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...
Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women
The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....
How Josh Elizetxe Built Snow Into a $40 Million Dollar Business
There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...
How Jason Capital Became A Self Made Millionaire By 24
Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...
Sam Bakhtiar On His Way To A Quarter Billion
Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...
Entrepreneurship6 days ago
Stefano Malachi: From Humble Beginnings To Top Instagram Star
Cryptocurrency2 weeks ago
What Cryptocurrency Enthusiasts And Investors Can Look Forward To With Retirecoin
Cryptocurrency1 week ago
New ERC20 Token Sensō Inu Aims To DISRUPT Cryptocurrency As We Know It
Women Who Disrupt2 weeks ago
Luxury Wedding Planner Sonia From Chic Events Takes On The World
Executive Voice1 week ago
Naira Khaliq; Persistence That Shone
Executive Voice2 weeks ago
Expert Interview with Yogesh Thakur General Manager Omaxe Limited.
Tech + Startups2 weeks ago
How Brian Murdock Is Using Technology to Inspire and Empower Communities
Executive Voice2 weeks ago
Wellness Advice By Top Instagram Coaches to Help You Stay Healthy