In essence, your entire story can easily be distilled into fewer than ten words- It’s easier said than done. Right? A captivating headline might get your audience’s attention and glue them to listen and read the entire story. However, you need a strategic approach to boost your brand and should be inclined towards having frequent online activities to maximize your organic social media presence, target marketing, use of native advertising, and live streaming. In the end, it’s vital to tell your story, which will encourage and captivate others to follow your example.
Rhonda Swan knows very well how slippery the path to stability can be. During her recent interview with Forbes, Rhonda explained how devastated she was to the extent of second-guessing her decision to leave the corporate world.
But the unexpected happened. And through resilience and mentorship, she altered her approach to helping her clients solve their problems.
A Bit about Rhonda Swan
Rhonda is the CEO and Founder of the Unstoppable Branding Agency, a company helping thousands of businesses and entrepreneurs create strong brands online. She has been in the industry for over 18 years now, having quit her job at a Fortune 100 company to pursue her dreams.
Over the years, Rhonda has mastered her craft, and currently leverages social media and digital publications to build her clients’ brand image.
The birth of the Unstoppable Branding Agency brought Rhonda the freedom to tour the world while taking care of her daughter and working to help entrepreneurs boost their brands by creating positive public relations.
Here is the methodology she uses to ensure you best amplify your brand to your audience.
Many know that people don’t just buy products…they buy brands. This is why PR is vital. Through PR, you are able to build your brand credibility and influence the decision-making process of clients.
And since it is not easy to communicate the same message across a varied audience, targeting becomes essential. Targeting entails being specific to the audience you are trying to reach. This ensures that your target audience identifies with what you’re offering, and, therefore, aligning your messaging to connect with your audience becomes much easier. Overall, target marketing ensures that your PR efforts result in increased conversion and credibility of your brand.
At Unstoppable Branding Agency, the focus is to help brands position their messaging to reach a specific audience, with greater impact. Whether the goal is building influence or conversions, targeting helps to narrow down, so that your efforts are more fruitful.
Positioning Your Brand
The goal of PR is to position your brand as the expert in a certain niche, or field. In itself, PR is more effective than advertising. You can get PR through:
- Word of mouth: Here you can use different media platforms to build your credibility and trust among your audience. Social media platforms such as Facebook and IG are great channels to use to create a buzz around your brand.
- Customer testimonials: This serves greatly to influence other customers and overall improves your reputation.
- Editorial media coverage: These kinds of outlets enable you to establish your authority and expertise in a certain field.
Rhonda believes that getting a favorable mention of your brand is key, and it certainly holds more weight than an ad.
There is no doubt that people are driven by video messages. It is a simple and most effective way of passing essential messages that can be shared across different social media platforms. In reality, videos often perform better than blog content since they are more attractive to the audience. Research shows that video streaming drives more views, engagement, and traffic. So, knowing this, you should make use of the best methods to get through to your audience, which could likely include live streaming of some sort.
Tell your story
There is no better way for your audience to relate to your brand than by connecting with your story. A good story portrays the characteristic of being fresh, relevant, focused, essential, and entertaining. The vital element in storytelling is mastering the technique in the control of suspense.
Engaging with PR experts like Rhonda Swan will uplift your brand, ensuring that you become unstoppable. Connect with her here to kickstart your successful brand building journey.