While most spent 2020 locked inside their houses, social vigilante Rickey Williams spent the year doing edgy pranks from flirting with girls in front of their boyfriends to screaming at the top of his lungs inside public restrooms. Rickey has managed to build up over 200,000 followers on instagram and nearly 90,000 subscribers in 6 months making him the most up and coming prankster on Instagram & Youtube.
Rickey and I first connected nearly two years ago on Instagram. Since then, we’ve stayed connected and I am able to share this interview on Rickey’s story and how he built a multiple six figure fanbase in half a year.
What is your story and how did you get started making videos?
“I went to Bible college directly after high school (in 2018) to give it a try because I was unsure exactly what I wanted to do with my life. The reason I chose Bible college was because I went to a private Christian school ever since 8th grade. After the first year I was still unsure if this was the path that I felt was for me or not, so I decided to give it 1 more year. This next year went almost the exact same as the first year. I found myself breaking more of the school’s rules and ended up in the president’s office at least once a month with my friends. It got to the point where some of my friends started to get expelled from the school for breaking the strict rules. When we were released from school due to the pandemic, my friends and I decided to all move in together for the summer. Now we were all together under 1 roof with no rules. We took trips, made money, and just had an enjoyable summer together. I’ve always been addicted to watching YouTube and always wanted to give it a shot. After watching so many YouTubers, I realized that my friends and I were way funnier than the majority of them. Given that, I decided to start posting videos. On July 14th, I posted my first video. The outpouring of support kept me motivated to continue making videos. I decided that this is what I wanted to do with my life. I’d put my all into YouTube and drop out of college to pursue my dream. The plan was to post a video every week. I did just that and have gained 90,000 subscribers in just 6 months. My two friends Victor and Cristian, who I met in 8th grade, have been by my side every step of the way and in every video. (Victor is my cameraman as well).”
How did you build up your fanbase when starting out?
“I started off by submitting a ton of my prank videos to meme pages, in hopes of getting reposted. Because of this, I’ve been posted on many largest Instagram accounts online such as Worldstar, Totalfratmove, Goofed.goober, and many more. A few viral videos on Tiktok, where people are then directed to my YouTube channel and see a more in depth version of who I actually am, also kickstarted my career. I never made videos where I pretended to be perfect on social like most influencers do. I’m 100% my goofy self and most people appreciate that and feel like they can relate to me even more.”
What is your WHY or Motivation to keep making videos?
“I get to inspire people all over the world to be themselves and enjoy the funnier sides of life. Tons of people graduate highschool, not knowing what they want to do and I hope that my story can inspire millions to break the mold and be different than everyone else around them.”
Where can people find you on social media?
For more articles on social media marketing check out my last article with Stephen Kommer on how he successfully built an elite digital marketing agency while getting a degree!