Personal Branding
Meet Himanshu Swaraj: the youngest local SEO expert in India that operates a seven-figure online business
- What’s your backstory?
I started my first job at 19 years old with an SEO startup agency. Experimenting with Google SEO Algorithms was always fun for me back then. My colleagues and project managers significantly influenced my SEO skill set and made my work life more enjoyable. Blogging was the perfect way to expand my SEO knowledge and tell others about what I was learning. I created my first blog website on Blogger in 2008 and started posting SEO tips and articles in 2009.
- What is your primary profession now,?
After several years of experience with several more SEO agencies, the next logical step was the freelance SEO consulting business.
I started my SEO Expert consulting business in 2011. Initially, I kept my services limited to sharing my SEO strategies with clients already in the industry. Over time, however, I broadened my services to include information on all aspects of digital marketing. I’ve also gotten more advanced. Besides offering online marketing services, including SEO and PPC campaigns, I have also started offering content strategy services.
As a Freelancer, I have more time to do real SEO work than project management and administration. I can spend more time on high-quality SEO projects, like keyword research, competition analysis, and backlink building. A freelancer has the freedom to do these things faster and therefore provide faster feedback to their clients.
I can spend more time on SEO marketing activities, like submitting high-quality and accurate content to search engines and optimizing it for organic search results. It helps me provide faster feedback for my clients, and it is essential to compete in the online market.
- Can you tell me more about your work?
My mission is to make ultra-affordable pricing for local businesses to establish their presence via Digital Marketing. This will help local business owners to reach potential customers and increase sales.
The issue with digital marketing today is that it can be expensive, and many business owners don’t have the budget to invest in digital marketing. This is a critical point and one which many local business owners are not aware of.
- What makes your brand stand out?
What makes my brand stand out is that I’m passionate about helping people achieve their goals. I don’t have a big marketing team behind me or a big budget to pay for advertising, but I still manage to build a following by providing value and helping people. I was born in India, and one of the things that I’ve always loved about the country is its incredible diversity. When it comes to marketing, the niche you’re in will have a lot to do with the amount of success you’ll have. Today, I see most businesses offer everything, even if they don’t specialize in anything. We do.
- What’s a quote that you live by?
“You don’t have to do anything extraordinary to rank at the top; you only need to do better than your competitors.”
You can be the best in your field, but if you don’t outperform your competitors, you won’t rank as high as possible. It’s all about doing better than your competitors and making yourself stand out from the crowd.
