Business
Sales Expert Danny Manich Talks Landing Complex Deals

Sales is not some fly-by-night career that all happens spontaneously. Just listen to 30-year sales veteran Danny Manich. “Sales can be fun,” Manich says, “sure. But you have to be disciplined if you want to have a sustained career.”
Manich has plenty of experience in sales. In fact, he’s closed deals worth over $1 billion during his career. So how does he do it? “It’s all about relationships,” Manich says. “You have to be able to build trust with people and understand what they need.”
Of course, that’s not always easy – especially when you’re dealing with complex sales. But Manich has some advice on how to close those types of deals:
- Build a personal relationship with the decision-maker
- Establish yourself as a trusted advisor
- Take the time to understand the buyer’s needs
- Create a compelling offer
- Overcome objections
- Close the deal
By following these tips, you can close complex deals like a pro. So get out there and start selling!
Sales isn’t always easy – but with the right approach, you can close any deal. Just follow these simple tips from Danny Manich, a sales veteran with over 30 years of experience.
- Build a personal relationship with the decision maker. This is key to establishing trust and understanding what the buyer needs.
- Establish yourself as a trusted advisor. Take the time to understand the buyer’s needs and offer advice that will help them make the best decision.
- Create a compelling offer. Be sure to overcome any objections the buyer may have so they see your offer as the best option available.
- Close the deal. Once you’ve established trust and created a compelling offer, it’s time to seal the deal!
Danny Manich says that when it comes to forming relationships with people in the professional world you should try to be authentic. “Don’t always push so hard for the one-call-close, there are plenty of professional relationships that take years to reach maturity and eventually turn into anything financially tangible. In the meantime, enjoy making friends and meeting people. Don’t be so transactional in your mindset – trust me, people can tell.”
Here are some tips on building a strong professional network.
- Get involved in your industry. Attend trade shows, conferences, and networking events. This is a great way to meet people in your field and learn about new trends.
- Connect with people online. Social media is a great way to connect with potential clients and build relationships.
- Stay in touch. Once you’ve made a connection, be sure to follow up and stay in touch. Send an email or LinkedIn message every so often to keep the relationship alive.
- Offer help. When you see someone struggling with something, offer to help! This is a great way to build goodwill and show that you’re an expert in your field.
Building strong relationships is key to success in sales – and in life! Danny Manich has some great advice on how to go about it. Follow his tips and you’ll be sure to close any deal, no matter how complex.
- Build a personal relationship with the decision maker. This is key to establishing trust and understanding what the buyer needs.
- Establish yourself as a trusted advisor. Take the time to understand the buyer’s needs and offer advice that will help them make the best decision.
- Create a compelling offer. Be sure to overcome any objections the buyer may have so they see your offer as the best option available.
- Close the deal. Once you’ve established trust and created a compelling offer, it’s time to seal the deal!
By following these simple tips, you can close any deal – no matter how complex. So get out there and start selling!
As far as the difference between closing small versus large deals, there are some important things to consider.
- Make sure you understand the buyer’s needs. With a large deal, there are usually multiple stakeholders involved. It’s important to take the time to understand each person’s role in the decision-making process.
- Create a compelling offer. This is especially important with large deals because there is usually more at stake. Be sure to address all of the buyer’s concerns and objections so they see your offer as the best option available.
- Stay calm and confident. Closing a large deal can be nerve-wracking, but it’s important to stay calm and confident throughout the process. Remember that you’re the expert and you know what’s best for the buyer.
- Follow up after the sale. Once you’ve closed the deal, be sure to follow up with the buyer. This is a great way to build a long-term relationship and ensure that they’re happy with their purchase.
Closing a large deal can be tricky, but by following these tips you can overcome any obstacle. So get out there and start selling!
