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How to Win the Audience’s Heart: Tactic for Effective Sales Pitch

You never have a second chance to make a first impression, so you must be sure it’s good. You may be asking yourself: What tactics can I use to make my sales pitch more convincing? In this blog post, we will discuss tactics you can use to win your audience’s heart and make those sales!

  • Give specific examples
  • Use questions to engage the audience
  • Show your passion for what you’re selling will help them accomplish their goals
  • Demonstrate your enthusiasm
  • Use the “sandwich” approach to make criticism sound like a compliment
  • Always end on a positive note
  • Follow up with your prospects


1. Give Specific Examples

When pitching a new idea or product, it is important that you give specific examples of how this will benefit the buyer. This way they are able to picture themselves using your solution and getting maximum value from it. For example, if I was trying to sell someone on Facebook ads, I would explain exactly how having an ad campaign through one’s business page can increase sales by 20%. This doesn’t mean you have to tell them everything about your product in order for them to want it! You just need provide clear benefits so they understand why investing in whatever service/product you’re selling is worth it.

2. Use Questions to Engage the Audience

By asking your audience questions, you can keep them engaged throughout your presentation and help make sure they are following everything you say. This way they will not only better understand what benefits your product or service has but also feel as though they were a part of creating this solution.

3. Show Your Passion

In order to truly convince someone that something worthwhile exists one need to convey their passion for this idea/product/service. If the person pitching seems apathetic about the product, then the audience members will not be able to get excited about it either. You need to convince them that you are 100% confident in what you’re selling and why they should invest in your idea/product/service because it will help them achieve their goal.

4. Demonstrate Your Enthusiasm

Along with showing passion for what you’re selling, it is equally important to demonstrate enthusiasm. This will show that you truly believe in the value of your product and makes buyers more likely to trust your judgement.

5. Use the ” Sandwich” Approach to Make Criticism Sound like a Compliment

One way to make sure any criticism you have about someone’s idea or product doesn’t sound too negative is by using the “sandwich” approach. For example, if I said “I really like how this solution addresses issue A but I think we could improve on B and C”, then the receiver would feel as though they received positive feedback overall.

6. Always End on a Positive Note

Ending on a high note can really help to make your presentation more convincing. Start with the benefits of what you’re selling, show why it will be a positive change for them and then end on an even higher note by showing how they can use this product/service going forward!

7. Follow Up With Your Prospects

After giving a sales pitch or making a business proposal, following up is important in order to give people time to consider all of the information you’ve presented about your idea/product/service. Sometimes things need time to sink in before someone feels comfortable enough investing their money into something new. Make sure that after communicating with your prospects that you follow up periodically until they are ready to buy from you- don’t forget too though because if nobody hears from you again, they will assume you’re not interested in selling them anything.



Practice Makes Perfect

When trying to convince someone of an idea/product/service, it can be helpful to practice beforehand so that your presentation is more fluid and natural feeling. Not only does this make the process less nerve-wracking but also makes sure you are able to engage with your audience on a deeper level by conveying all the benefits of what you’re selling.


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.



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