Connect with us


How to Win the Audience’s Heart: Tactic for Effective Sales Pitch

You never have a second chance to make a first impression, so you must be sure it’s good. You may be asking yourself: What tactics can I use to make my sales pitch more convincing? In this blog post, we will discuss tactics you can use to win your audience’s heart and make those sales!

  • Give specific examples
  • Use questions to engage the audience
  • Show your passion for what you’re selling will help them accomplish their goals
  • Demonstrate your enthusiasm
  • Use the “sandwich” approach to make criticism sound like a compliment
  • Always end on a positive note
  • Follow up with your prospects


1. Give Specific Examples

When pitching a new idea or product, it is important that you give specific examples of how this will benefit the buyer. This way they are able to picture themselves using your solution and getting maximum value from it. For example, if I was trying to sell someone on Facebook ads, I would explain exactly how having an ad campaign through one’s business page can increase sales by 20%. This doesn’t mean you have to tell them everything about your product in order for them to want it! You just need provide clear benefits so they understand why investing in whatever service/product you’re selling is worth it.

2. Use Questions to Engage the Audience

By asking your audience questions, you can keep them engaged throughout your presentation and help make sure they are following everything you say. This way they will not only better understand what benefits your product or service has but also feel as though they were a part of creating this solution.

3. Show Your Passion

In order to truly convince someone that something worthwhile exists one need to convey their passion for this idea/product/service. If the person pitching seems apathetic about the product, then the audience members will not be able to get excited about it either. You need to convince them that you are 100% confident in what you’re selling and why they should invest in your idea/product/service because it will help them achieve their goal.

4. Demonstrate Your Enthusiasm

Along with showing passion for what you’re selling, it is equally important to demonstrate enthusiasm. This will show that you truly believe in the value of your product and makes buyers more likely to trust your judgement.

5. Use the ” Sandwich” Approach to Make Criticism Sound like a Compliment

One way to make sure any criticism you have about someone’s idea or product doesn’t sound too negative is by using the “sandwich” approach. For example, if I said “I really like how this solution addresses issue A but I think we could improve on B and C”, then the receiver would feel as though they received positive feedback overall.

6. Always End on a Positive Note

Ending on a high note can really help to make your presentation more convincing. Start with the benefits of what you’re selling, show why it will be a positive change for them and then end on an even higher note by showing how they can use this product/service going forward!

7. Follow Up With Your Prospects

After giving a sales pitch or making a business proposal, following up is important in order to give people time to consider all of the information you’ve presented about your idea/product/service. Sometimes things need time to sink in before someone feels comfortable enough investing their money into something new. Make sure that after communicating with your prospects that you follow up periodically until they are ready to buy from you- don’t forget too though because if nobody hears from you again, they will assume you’re not interested in selling them anything.



Practice Makes Perfect

When trying to convince someone of an idea/product/service, it can be helpful to practice beforehand so that your presentation is more fluid and natural feeling. Not only does this make the process less nerve-wracking but also makes sure you are able to engage with your audience on a deeper level by conveying all the benefits of what you’re selling.


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.



John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

Advertisement defi

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Social Media13 hours ago

Khaby Lame Becomes The Most Followed TikToker in The World

Khabane Lame was a machine operator but now trending and just became a star from an account he created on...

Tiger_Shroff Tiger_Shroff
Entertainment1 day ago

Meet Bollywood Star Tiger Shroff

Tiger Shroff has a long history in the film industry, starting before his birth. With prominent parents in the industry...

Amanda Bernardo Amanda Bernardo
Women Who Disrupt2 days ago

Meet “The Pizza Princess” Amanda Bernardo

If you live in or near New Haven, Connecticut, you may be familiar with the hidden gem that is “New...

Shirley_Setia Shirley_Setia
Women Who Disrupt2 days ago

Meet Upcoming Bollywood Star Shirley Setia

Shirley Setia is the little Kiwi that could. Coming out of seemingly nowhere with a hit cover on YouTube, she...

two people shaking hands two people shaking hands
Diversity in Tech4 days ago

How the Best Leaders Create and Build Trust in a Modern Workplace

Being a leader in any setting can be challenging but within professional settings, you really are juggling a lot at...

Jay Majors Jay Majors
Executive Voice2 weeks ago

How Jay Majors Is Disrupting The Barber Industry

When we see a successful figure in any industry, learning their story, where they came from, and how they’ve struggled...

Daymond JOhn Daymond JOhn
Executive Voice2 weeks ago

Daymond John Can’t be Stopped

Perhaps you know Daymond John from the wildly popular show Shark Tank. Or maybe you’re familiar with his revolutionary clothing...

Finance2 weeks ago

Ryan Carroll Establishes Wealth Assistants to Serve as a Launching Pad for Hopefuls Worldwide

Countless highly accomplished personalities and established authorities have proven that the pursuit of one’s passion can be a way to...

Business3 weeks ago

Social Media Star, TheBlondeJon’s Journey from Homelessness to Multimillionaire Status

A strong self-belief in oneself is a powerful enabler no matter the obstacles or challenges one faces on a journey....

Entrepreneurship3 weeks ago

Skylar Domine on His Bold Moves in the Entrepreneurial Realm and Overarching Mission to Help People and Communities

Many of today’s powerhouses managed to gain a solid foothold in the world of business and stand out in an...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.