Simon Alex’ music label Fly AVTR was officially launched this year but is already being associated with several success stories. The story about the former EDM prodigy and how he turned into one of the most promising artist managers, is fascinating.
The music industry is a fast-paced creative scene, with changes in technology, culture, and society constantly bringing changes. Changes, that not only artists but also their management and labels need to adapt to. In times of streaming services and social media, figures that used to dictate the industry now can appear outdated, and often simply not catch up anymore. Simon Alex has proven to be ahead of his age and time more than once in his career.
At the tender age of 15, he was celebrating success after success with the very elite of the EDM scene. Producer greats such as Tiesto, Hardwell, Swedish House Mafia, and Martin Garrix were supporting the artist while still visiting the high school. At the time, the youngster was looking at the opportunity of years of touring, festivals and major collaborations.
But the young man had different plans for his future. Instead of staying within the comfort of his immediate success and high tier environment, he shifted his focus more onto work behind the scenes, helping touring top DJs produce and finish their own records. With the genre-expanding its influence increasingly into other, more mainstream productions, the young producer picked up other work with hip-hop, pop & even jays acts.
First Successes As Manager
Following a one year stint at New York University’s prestigious Clive Davis Institute of Recorded music, Simon Alex decided to go further into artist management, using his own experiences for the benefit of another’s career. He started managing the at the time 12-year-old rapper Bouba Savage, that had just moved to the US from Guinea. The young internet sensation went viral with his song ‘Buss It Down’, under the guidance of his mentor Simon Alex.
His involvement had its focus on the artist’s musical outlet, but would later also lead to collaborations with major brands such as Nike, Helmut Lang, Footlocker, and others.
Simon Alex label Fly AVTR’s had not officially been launched at the time, but already held a roster of several promising artists. After collaborations with major labels and artists such as the Universal Music Group, Lil Tecca, Columbia Records, Brockhampton, SOPHIE, Fivio Foreign, as well as the late superstar’s Juice WRLD & Pop Smoke, the young label is looking at a bright future. The quick association with some of the hottest newcomers in the last year has launched Simon Alex right into the group high-demand managers of the industry.
Simon Alex is leading artists into the next level of their careers, guiding with the right decisions left and right while leaving the talents enough space to develop and fulfill their full potential. A career, that started early, but was always destined to last long term.
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