Based in New York, GB Sneakers of GBNY Productions, Inc., is notorious for its personalized, unmatched customer service, wide variety of statement shoes of the top notch brands, and even celebrity clientele like Kim Kardashian, Jim Jones, and more legendary names. Gurson “G” Singh, influential and innovative, is the CEO of GB Sneakers. Labeled as the brand that has a “dominating presence” by Yahoo!, their in-store and online growth does the label justice. As @GBNY heads towards 1 million followers on Instagram, the brand’s steps away from the ultimate takeover in online retail against competitors.
We had the pleasure of interviewing Sidana, and getting a glimpse of New York’s “haven” for the best kicks.
There is so much competition in retail, what do you believe sets you apart as a business?
The main thing that sets us apart as a business is our customer service and our love for the community. We believe that the customer is the King and they are right no matter what. We also hold monthly in-store events where we give back to the community, from clothing, sneakers, food, as well as basic necessities- hand sanitizer, masks etc., especially during these tough times.
What are some tips you would give to aspiring entrepreneurs, especially those interested in footwear?
To always follow your dreams and never give up. It took me many years to become profitable in-store and online. Also, so much marketing, events, giving back free sneakers, and much more items to the community. There were many years when I was losing money, but I never gave up and lost hope, kept pushing until my company became successful and profitable.
You are known for excellent customer service. How do you manage to balance daily tasks, ensure each customer/client is satisfied, and have GBNY remain standing overall?
I believe in working smart and hard. I’ve worked very hard for most of my life in the retail stores and was always helping customers shaking everyone’s hands and building the business from the ground up. Now I train my teams to have the same vision as me. To make sure to always make the customer happy, it’s never about profit (of course the end result is) but day to day, it’s about making customers happy. Each customer you make happy is making 10 new customers for the company, since they will go and tell 10 more people. In the same manner, 1 customer that you make upset will cost you 10 customers because they will go and tell 10 people about the bad experience they have.
We are aware that P. Diddy’s son Justin Combs has a partnership with GBNY! Did such a milestone open doors for the business, and if so, how?
It definitely helps, all the brands we deal with know we are partners with Justin Combs, and this doesn’t open doors directly, but people definitely acknowledge and respect it.
We’re halfway into 2022. What’s next for GBNY?
We are having a Y2K event next Wednesday 5/11 in our Jamaica Colosseum Mall location for the launch of the Air Jordan 6 Retro “Midnight Navy” sneakers. Our goal is to have 1 in-store monthly event now that COVID is on the low and we are able to host events in the store with hundreds of people. We are also focusing on our digital sales (ecommerce) as well as the Metaverse and NFT space. More to come soon.
Take a Visit or Stay Connected
Like their top notch apparel, their five star customer service is also limited edition. Everyone is welcome to visit GB Sneakers, as they cater to kids, women, and men, all while providing an inviting and inclusive environment.
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