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Social Media – An Ever Evolving Business Marketing Strategy


Every business model needs strong marketing tools to bring in the profits. Your business idea might be the best or an idea that can change the world. But if your marketing is not good and does not reach your audience or connect to them, then we’re sorry but you won’t be able to stick in the market for long and soon you will start to question yourself. You will be crushed under the weight of new businesses’ that have better marketing than you. But before you imagine the worst, just sit back and relax, we think we can show you the right path. Remember to not stress! You have time to turn things around and become the best in the market.

If you can imagine it, then you need to market it! And invest in a good marketing strategy. Learn from the trend that is prevailing in the market. Almost every business these days have a social media account on multiple platforms that provide an easy and economical way of marketing.

Social media marketing requires strategy and ingenuity

As bizarre as it may seem, its value cannot be overstated. It is very important that 97% of retailers use social media and 78% of retailers outsell their peers by selling and creating a presence through social media.

Also, its profits extend beyond mere increasing sales.

However, not all businesses are aware of the benefits of online marketing. In fact, 50% of small businesses do not use social media to improve their business. That is an alarming number. More importantly, an additional 25% does not plan to use social media in the future.

Clearly, there is a disconnect between those who see the advantages of social media and those who struggle to get started.

If the latter sounds like you, then I request you to keep reading. You are about to learn how social media marketing can help build your business is the best way. The benefits you will learn include:

  • Enhancing your product knowledge: Social media marketing will make it easier to spread the word about your products and services.
  • Increasing your traffic: Using social media and linking it to your website will greatly increase your traffic.
  • Promoting your products and services: This is ultimately why you are investing in marketing, right?

Everyone knows that social media marketing is important in modern business – it is not uncommon to find a company that does not see the value of posting at least on important social media channels. Still, brands often undermine their power. They set up their account to check the ‘media marketing’ box, and then leave in a hurry to post, or not.

For your social media efforts to be fruitful, you need a strategy – Here are a few reasons why:

1. Create Guide:

Without a strategy, you’re just shooting in the dark. There may be some kind of loose strategy involved – you know exactly where you are pointing – but there is no accuracy, no growing pattern. You wouldn’t run another part of your marketing this way, so why do you do it with social media?

It could be a bit ‘social’. People underestimate the necessary strategy to make social media work, so they just throw things out there and hope it will stick. But your social channels are an important asset that should have a defined place in your marketing plan.

With existing strategies, every part of your social media may be tailored to your marketing and business purposes. From your profile picture and individual posts to a month-long campaign, everything works collaboratively and moves on to the same goal.

2. You can rate, report, and improve:

If you manage social media on a daily basis, monitoring may often fall by the wayside. Without monitoring and evaluating your work and engagement, you do not know what works – and if you do not know what works, you may be investing in inappropriate content or inappropriate platforms.

With your plan, you need to set aside time to analyze the performance of your post, and then use the information obtained to direct your content. The plan itself acts as a framework and point of reference, so if you see a pattern between a well-functioning post and a hit, you can take it to a more comprehensive program and make adjustments to the source.

The plan is also where you will set your goals, which you will use to see how your overall strategy is developed.

3. Everything becomes more efficient

Creating a plan and planning your content takes time, but it will save you in the long run.

Having a clear direction, and your goals set out in alignment, will make you more effective. You will focus on what you need to do, so you will spend less time thinking about what you can write or scrabble at the last minute.

And it’s easy to keep track of your time – random public posts can save minutes if you don’t check the time. With a plan, you can set aside a time frame and stick to it.

4. Enables larger, better campaigns

With smaller items included, you can look for larger items – more complex and time-consuming items to make an ad, but easier to combine in the editing section.

Here, I’m talking about things like Twitter conversations, cross-platform campaigns, influential marketing, and great product partnerships – it really puts a strain on every existing drop of your social assets. That’s where social media becomes fun. If you set aside time to build something good, with the right strategies in mind, you will see the results.

5. It will keep you consistent

In addition to the above-mentioned compatibility of standard posts, you will also be able to ensure that the post itself is consistent with your product identity, voice tone and objectives.

Your strategy can serve as a playbook, where any activity, agency, or influence can take it and use it to create content that matches your social media standards. As your team changes or grows, new employees can quickly deal with your social assets. They will know exactly what kind of content to send or do, when to do it and why.

6. You will be ready for everything

What happens when two of your communication leaders leave office? One does not enjoy the holidays, the other is unexpectedly ill – has a business to go to work, and does not work for at least a few days.

Is it the silence of the radio until one of them returns, or is he giving the job to someone else and hoping he doesn’t?

Not at all. With a plan, all important posts will be created. If you are really organized, they will be organized as well – the only thing left to do is respond to your audience, and you will have procedures for how to respond to your strategy, covering everything from praise to questions and negative comments. Social media will bring in the right boost for your business and make you shine among competitors. You can also keep a close check on your competitors and organize your strategy and plan effectively to bring out new ideas for your posts that will engage your customers. You can also do your market analysis easily with the help of your networking on social media.

Social media marketing will make “doing business” easy and fun.

So, are you ready to make a change in your strategy and improve your social media marketing?

There are always different ways of doing the same thing. But you need to know where your target market is and make that your focus.

Eshan Cheema, CEO of Zoptal Solutions Pvt. Ltd., is a strategist that has formulated and perfected the nuances of the digital marketing world. Running his company for the last eight years, he has helped many businesses to grow from the grassroots level. He believes that all it takes is that knack to take new challenges in one’s stride and build strategies that would yield the intended results. With ample experience, he has been guiding the young entrepreneurs in the field to date.

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