Any company worth knowing leverages social media to reach its audience and generate sales. However, as more and more companies do so, the competition stiffens and becomes more fierce, making it difficult to stand out in highly saturated markets.
Furthermore, social media is not a one-fits-all strategy. What works for one business may not work for you. Social media manager, Nora Ashton understands this, and is committed to playing a crucial role in the online space as an expert at helping companies crack the code and stand out on social media.
About Nora Ashton
Nora Ashton is a social media manager and entrepreneur. She helps service-based businesses build their brand on social media. Through her business, Trusted Socials, she creates a strategy that helps her clients create a strong presence on the right platforms where their prospects and clients spend time.
Nora has started several businesses in the past, including an e-commerce business selling an Etsy and a service business on Amazon. She explains that initially, she was too busy working on her business to dedicate time to create a strategy and consistent content for her business. Nora experienced famine or feast in terms of lead consistency with her audience. This experience is what led her to start Trusted Socials.
Standing out on social media
Standing out on social media requires several tactics. It calls for a streamlining of your social media strategy and content. It also requires automation so that a company can focus on other things as their socials remain active.
Nora helps business owners set a clear strategy and create consistent content to build their brand on social media. She also helps them create engaging content that helps their brand stand out and be remembered.
Nora states that social media will continue to be a primary source of smelting for businesses. She points out that key trends will be:
- Tiktok will become the biggest platform
- Linkedin will become more personal
- Reels are here to stay (Businesses should jump on this trend and get great at making this type of content)
Parting words of wisdom
Most companies don’t have the time to focus on their digital marketing efforts, and it shows when they do no better than their competitors. Nora has worked with hundreds of clients and delivered social media content and marketing strategies that have helped her clients achieve their goals and go on to create long-lasting success.
When it comes to scaling your business to new heights, Nora states that you should trust in yourself, stating, “I said this to a client who was afraid to stand out on socials and do videos. People want to see authentic people. They will trust people more for their flaws. Hyper polished content is not always the key to building a trusted brand. When you show your passion and genius, your brand and audience will grow organically.”