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Executive Voice

This Company Has Found A Solution To Daily Eye Issues

Eye health is one of the essential components of living a healthy life. But far too often, we neglect our eyes and do the bare minimum to preserve them. While yearly optometry appointments, correct prescriptions, and cleanliness around the eyes are critical for eye health, one company is working to make taking care of our eyes even more streamlined.

Meet EyePromise–makers of the #1 doctor-recommended and scientifically backed line of eye vitamins for folks looking to support their eye health, minimize damage from excess screen time and reduce eye-related discomforts like dry, irritated eyes or strain headaches. 

And while this all sounds fine and dandy, EyePromise is practicing what they preach. Here’s how:

The Mission of EyePromise

Andreas Wolf, the President of EyePromise, has some concrete answers. “Our mission is to use science to develop eye vitamins that will help people lead healthier lives by seeing better and having optimal eye health,” he explains. 

“We strive to create the best work environment for our team and offer the best experience for our customers, be it eye care practitioners or athletes, or everyday individuals. By offering our scientifically supported eye vitamins, we look to support individuals with their eye health through essential vitamins, minerals, and antioxidants scarce in the average American diet. If people can see better, they can ultimately feel and perform better.” 

How Wolf’s Unique Background Propels The EyePromise Mission 

Today, EyePromise is a trusted brand both by doctors and professional athletes nationwide. Therefore, it would only make sense that the President of the company’s athletic past is sculpted into the current product. 

Wolf, born in Amsterdam, The Netherlands, and grew up in the agricultural business in Europe, has always been focused on nutrition and health. After a handful of successes, including leading a major dental company to the acquisition, he was approached with the opportunity to lead the team at EyePromise. “As someone who loves skiing, hiking, playing tennis, and Formula 1 car racing, I’m always thinking about how we can be healthier,” he explains. “EyePromise eye vitamins helped my visual acuity and sharpness during car racing (and night driving!), and after researching the company’s reputable track record in science, medicine, and sports, I knew it was the right leadership opportunity for me.”

The Most Difficult and Rewarding Aspects of Wolf’s Journey

As with any journey, there have been immeasurable highs and lows throughout Wolf’s entrepreneurial career. Here are lessons he has learned pertaining to both. 

“I am a driven person who is passionate about devising and executing strategies for growth,” he says. “As it pertains to EyePromise, it was important to lay out all the growth opportunities for the company and have our great people weigh in on what we wanted to prioritize as part of our vision. This necessitated a change in the approach of how we work with the eye care professionals – we want to be the best possible partner to them.”

 “We are now laser-focused on their success with their patients using our products and programs, and we recognize that if we can make that happen, we will be successful. This approach served us well during the height of the pandemic as we were still able to grow by helping patients, even as eyecare practices were closed.”

Wolf also says most consumers still are not aware that effective dietary eye supplements exist, which is a great opportunity. “[This] makes it sometimes difficult to communicate to customers that eye vitamins should be an essential part of their daily regime,” he says. “ People are accustomed to taking medicine for illness, joint health, or hair, skin, and nails, yet many people overlook taking care of their eyes until there is a problem.”

And in terms of successes? “ We are proud to be the #1 eye doctor-recommended line of eye vitamins and the one most widely used by major sports teams such as the Boston Red Sox and athletes in other sports such as the PGA and NFL,” Wolf says. 

“Ironically enough, doctors and customers purchase and recommend the product because of what they hear from athletes and dietitians. This is very rewarding for us, having distributed over 60 million doses of EyePromise with a team of only 50. We can make a positive difference in people’s lives. Our team is small and mighty, and it’s the work ethic and passion for our brand that is very rewarding for me as a leader.”  

The Biggest Common Eye Annoyances The Public Faces, According To Wolf

With screen time ridiculously on the rise, most people face eye strain, headaches, increased dry eye syndrome, and worst of all, their Macular Pigment Optical Density (MPOD) is decreasing. “Low MPOD can contribute to poor retinal eye health and age-related eye-health issues,” says Wolf. “Kids and teens are also experiencing eye strain and a decline in eye health due to so much exposure to blue light. But blue light glasses aren’t the best solution because what happens when you take them off?” 

“With EyePromise, nutrition helps individuals improve their visual acuity, contrast sensitivity, and eye strain from within. Occasional dry eye is also a big annoyance, and the high-quality Fish Oil Omegas in our EZ Tears™ formula help combat that.”

The Future of EyePromise 

Wolf hopes that Eyepromise continues to be the number one eye doctor-recommended line of eye vitamins but grows in sales and distribution worldwide. “We also would like to be used by every professional sports team in the U.S., and again, eventually expand globally,” he continues. 

“We’re close but not quite there yet. In 10 years, we would like for peoples’ eye health to have improved due to our vitamins and for EyePromise to be a household name. We plan to continue to expand our product line and have more applications and specific formulations for it.”

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