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Executive Voice

This Instagram Tracking Tool Gives Firms Valuable, Actionable Insights

Actions speak louder than words. On Instagram, user actions inform observers of the type of comments, engagement, and photos that are well-received by audiences.

Snoopreport, a social intelligence startup, provides insights into user and business behavior so that observers (such as loved ones, marketers, and corporate decision-makers) can optimize their IG strategy, content, and interactions.

“We’re the only service that tracks a significant percentage of IG user behavior,” says Tony Noskov, founder of Snoopreport. “We let subscribers see what someone likes, comment, and follow. And we provide our service to large companies in mission-critical projects, as well as individuals who track just one or two accounts.”

Gaining Instagram Insights

Public activities on Instagram are powerful insights into how target buyers react to certain content, products, and services. Noskov says that social intelligence gives companies a competitive advantage.

“It’s important to have an edge, whether for personal or business purposes,” says the founder of Snoopreport, which is based out of Laguna Niguel, California. “We want to help people and companies around the world to create better communication strategies through behavioral intelligence we provide.”

For casual users, Snoopreport lets parents understand their loved one’s interests. For example, moms and dads can check their kids’ likes and follows for safety reasons. Family and friends can also obtain gift ideas by assessing a person’s interests. Or see a romantic partner’s interactions online.

Using Actionable Intelligence

Aside from personal use, Snoopreport gives businesses an edge over rivals. For instance, the firm’s IG tracking tool can reveal competitors’ communication strategy and see which ones are effective, or not. Companies can uncover how rivals interact with target audiences and improve social marketing practices as a result.

The monitoring tool is a natural fit when it comes to due diligence. For example, businesses can analyze an influencer’s account before signing a brand ambassador deal. Or see if IG actions are manual or algorithmic, as well as observe if an account’s growth is organic or automated. 

A generated report can give signs of algorithmic actions because these lead to mass likes. Moreover, algorithmic-based following patterns are typically aimed at specific hashtags, locations or groups.

Reacting to Emerging IG Trends

Instagram has over 120 million U.S. users and it’s important for brands to execute the right actions and messages. With Snoopreport, businesses can see emerging trends to guide strategy and content. For example, marketers can monitor key accounts, generate a group report, and observe important developments with target audiences. 

Group reports are especially effective at gaining insights into current trends so that decision-makers can adapt to an ever-changing environment.

In one example, a major recording company tracks current and potential artists in order to develop better communications and relations. The recording company keeps tabs on artists’ interactions with influencers and rival producers. It also monitors actions that can lead to a better acquisition approach (with artists) or see harmful developments that may threaten a business arrangement.

Snoopreport is currently developing analytics capability to automate notifications, process large amounts of data, and generate insights.

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