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Understanding the Basics of Organic SEO

One of the most progressive fields of modern-day business is that of marketing. This discipline has seen aggressive growth as the internet has become ubiquitous with everyday, day-to-day life. SEO, or Seach Engine Optimization, is one of the more recent developments as search engines like Google have become such global players in the market.

While SEO has been around since the late 90s, it has recently been coming more into the spotlight as a viable method for brands and businesses to grow their awareness. This marketing method does several exciting things and has a lot to offer a company. First, SEO increases brand awareness by optimizing search engine results while simultaneously expanding the brand’s literature and relevance.

This does two things well, it gives the brand more visualization on the market while at the same time giving the brand’s audience more useful content by which to find them. One of the most appealing aspects of SEO is that it simply works, and it’s a win, win for all parties. The brands and businesses that utilize effective organic SEO get greater visibility, while the consumers who engage the brand or business get more of what they are looking for.

SEO is Written to Get Attention

To cover the basics, you need to know that SEO content will take written articles with a few key features that make them stand out in a Google search result. This looks like a brand or service creating blog content and more that is based on search engine keywords and high-quality relevance.


The keywords that SEO content uses come from researched engine results that apply to the service or brand that a company offers. For instance, a brand specializing in heart-healthy supplements will find the keywords most Googled associated with heart-healthy supplements and use them in their organic SEO content.

Linking for Quality

These keywords are then specifically taken and linked to relevant sources that create a quality that Google recognizes. For instance, when an organic SEO article that is well written utilizes the proper keywords to be flagged in a search engine, it must have an adequate amount of quality links. These will increase the chances of the SEO content showing up higher in the search engine results.

The closer that a result can be to the top of the list, the more likely that a customer will follow through with that result. Having quality links to trusted websites like government, educational, and nationally accredited news sources will cause Google’s search engine to recognize the article as higher quality. The more high-quality links your SEO content has, the better chances it has at being visible.

What is The Crawl?

These factors affect what is known as ‘crawling,’ a term used for the algorithmic determination of relevance. This ‘crawling’ is a big part of how Google determines how high up a search result will be. Organically moving your brand’s name and service higher up a google search engine results sheet is a powerful way to increase traffic to your website and spread your brand awareness.

Is SEO is Dynamic?

This sets SEO marketing apart from other forms of marketing that act as a storefront window because SEO content has interaction with the customer. While a commercial, a paid ad on Instagram, or Facebook can generate clicks and draw people in, what the customer gets is simply what they received from the advertisement. With organic SEO content that addresses likely questions a customer may have, you have the chance to give a potential customer a well-written answer to their question that points back to your brand.

This promotes the brand’s awareness and the brand’s willingness to prove itself as a brand that’s worth a customer’s time.

What Does that Look Like?

An example of this is that fairtrade coffee distributors can use social media to promote appealing visuals that pique the interest of casual observers, and this may entice a click; however, when someone who is intentionally looking for a new fairtrade coffee distributor types in their query on Google a brand using SEO can pop up, that has valuable information with an article like, ‘Everything You Need to Know About Fairtrade Coffee.’

Well-written SEO with robust hyperlinks to trusted websites and internal links to aspects of their brand will appear higher on the google results. This content is more powerful than the front page of a website because it helps a customer visualize a brand on Google faster and builds a relationship at the same time.

Once the click happens, the true magic of SEO content comes into play. At this point, not only has the SEO that the brand is using paid off in that their website has another visit, but the content that a potential customer is looking at is a well-written article that helps answer their original question.

The article built to be optimized for those specific search engine results will be a piece of information that a customer will find valuable. This is a powerful way for brands to give their customers something in return for clicking on their link. It’s a way of building trust between the brand and the impactful consumer and matters.

SEO Content Points Back to a Service

Well-written SEO will always point back to the intended service. When your potential customer reads the SEO content they are interested in, it will always provide the opportunity to present the brand or service as the best solution to the customer’s question.


Organic SEO content is a holistic way of growing your brand’s awareness and broadening your brand’s usefulness to potential customers. You not only provide your services to an interested customer, but you bring them content that they can find useful in the shape of well-written articles with useful and relevant information that power your organic SEO.

Partnering with companies that have become some of the top SEO content providers globally is a great way to expand your brand. These trained professionals specialize in creating organic SEO content for your brand to give you lasting, quality results.

Jacob Maslow is a Columnist at Disrupt Magazine. Based in the Middle East, he specializes in Journalism. He is the founder and editor of several news sites including Legal Scoops and Streetwise Journal.

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