Bride Amanda Mach Turned Her Wedding Day Heartbreak Into a Unique Business Venture

Amanda Mach got married to the love of her life in 2016, and while it was a memory that will last a lifetime – there was one detail of the wedding she would rather forget. She is committed to ensuring no bride makes the same mistake that she did in the lead up to her special day.

“In the months before my wedding I scoured the internet for a veil and other hair accessories but I was coming up with the same problem every time when I found one I liked – it was significantly over budget,” Mach said.

“While the pieces that I saw were handmade, high quality, and looked stunning, I just could not justify the hefty price tag for something that I would only wear once. I had already spent so much money on the wedding dress I chose and was trying to keep it within a budget that my partner and I had set ahead of our big day.

“I ended up buying a veil online for $10 and wore it for the wedding. And from one bride to another, I would say it is the one detail I would change in a heartbeat, if I got the chance, about my special day.”

According to Mach, looking back, although her day was beautiful and nevertheless, memorable, her biggest regret was her veil.

“I wish I didn’t wear the veil at all. When it arrived in the mail it didn’t feel very luxurious, and it certainly wasn’t high quality. Not only was it disappointing to be wearing something on my wedding day that didn’t make me squeal with excitement, or awe at its beauty and delicateness, it also was also obvious in my professional wedding day photos. Quality shines through in your wedding day photos, but I learned the hard way that sadly so does a lack of it,” Mach explained.

According to Mach, it was after she received her wedding photos back from her photographer that she started researching what other brides have done in her situation, as she knew she couldn’t be the only one. She discovered that Australia did not have a service that rented out handmade, high quality hair accessories and veils for brides-to-be. And so – The Loop Market was born.

“I launched The Loop Market in 2019 with the mission to give brides across the country the opportunity to wear premium hair accessories while keeping wedding costs low. Our coveted selection of couture statement pieces continues to grow. All of our pieces are hand-selected, eliminating brides’ burden of restrictive budgets and hassle of reselling items,” Mach said.

The Loop Market offers four or seven-day rental options for their collection of handmade hair accessories and veils made from quality materials.

The curated collection of accessories range from retail prices of $200 through to $400, allowing brides to rent these pieces for their special day for a fraction of what they would be paying if they had to buy it outright. The Loop Market’s collection has every bride covered, whether they’re a boho bride, or a vintage lover.

“We are also excited to launch our try-before-you-buy service. I remember how difficult and stressful it can be to imagine all of the elements of your wedding day look coming together before clicking order on an expensive online purchase that does not offer returns. We are allowing brides to pay $30 for two pieces to try before their wedding day, and if the bride decides to rent one for their wedding day we are even deducting the $30 from their final bill,” Mach added.

“In addition to my passion for growing The Loop Market into one of the wedding industry’s premier bride services, I also work as a customer success manager, so customer care is always my priority. That is why the bride is at the centre of everything we do at The Loop Market.

“We are bridging the gap for brides who do not want to wear a $10 hair accessory that doesn’t look good, like I unfortunately did, and ensuring they keep within their budget. We know brides care about the little details of their wedding because they want to look and feel good on their big day, so that is why we are committed to offering quality, beautiful pieces at affordable prices to rent.”

According to Mach, The Loop Market also offers brides who are conscious of their carbon footprint the chance to shop more sustainably. The Loop Market encourages waste reduction and sustainable fashion as part of their rental service to help alleviate this growing problem in the wedding sector.

“I hope to give modern-day brides that extra touch of understated elegance to complete their big day. I am so proud of how far The Loop Market has come in such a short amount of time. I know what we are offering is a service that will change the game for brides all over Australia because it is something I would have loved on my wedding day all those years ago,” Mach said.

“Every month we are continuing to grow.  I spend a lot of time searching out gorgeous accessories to add to our wonderful repertoire of items.  We are also now partnering up with leading designers to create unique and stunning pieces that can only be sourced from The Loop Market.  I am excited about the future and how we can help brides to make their day truly memorable for the right reasons!”