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Executive Voice

What Shan Wrote: Writing Copy That Actually Sells

When you have a small business, the way you market that business means everything. If your copy doesn’t speak to your target audience, people won’t connect with your brand, and you won’t make sales. It’s as simple as that. 

Enter Shan Richardson, founder and creator of What Shan Wrote. She understands how important copy is to a small business and she lends her hand to people who want to elevate their brand. If you can talk about your business to anyone but when it comes to writing copy you can’t express yourself as well, Shan has your back. 

When it comes to digital marketing, nothing speaks louder than the message you put out. In other words, your content and your copy are the best salesmen you have. But if you find yourself struggling and you’re feeling lost, What Shan Wrote can come in and make sure your content and copy truly stand out. 

Shan understands the importance of human connection very well, which is why she has been so successful at helping brands in the beauty, wellness, and fashion industry. With her help, you will finally be able to share your story and sell your products without turning to salesy copy that never does the job right. 

What Shan Wrote makes sure you have copy that’s persuasive and brand-focused so your business can truly grow. For small businesses, everything is an uphill battle, and digital marketing is not the exception. It’s difficult to build a brand and earn your place in people’s minds. But that’s exactly why you need copy that not only grabs their attention but also sticks to their bones. 

Shan produces content marketing and copywriting that combines the unmatched power of words to create connections between your target audience and your products. These connections will last for a lifetime if your products do what you promise and if you keep up with the valuable content. 

Many marketers make the mistake of being too professional when it comes to writing copy. They think that “copy that sells” is all about the product. But that’s not true! Copy that sells is the one that sees you as a person, understands your needs, and provides a solution you can value. 

More than that, copy that sells has personality, and that’s what Shan brings to the table more than anyone else. What Shan Wrote is all about personality over professionalism because she understands that people want to connect. They don’t want you to sell them things, they want you to speak to them directly. They want to know they can trust you and your brand. 

With simple, plain-spoken English, Shan speaks to people as a friend, as a sister, not as a marketer, which is why people resonate so well with what she has to say. If you want your small business to unlock its full potential, What Shan Wrote is the secret sauce you need to make a difference in the beauty, wellness, and fashion industry!


If you want to learn more about Shan & her work, head over to her Instagram or visit her website.

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