The pay-per-click (PPC) advertising market is becoming ever more competitive. It’s been a tough year, and digital advertising agencies shift with the market to stay afloat.
At an accelerated pace, digital marketing has come to encompass many different disciplines, each of which is a niche by itself. Social media, search engine optimization, email campaigns, content marketing, chatbots, and more. Each seems like a feature, but it is a specialized vehicle in itself.
To boot, marketers scramble to find the sweet spot between campaigns for large audiences without compromising a niche angle for high conversion rates. For anyone who has achieved this, it’s a significant amount of work.
For large, established marketing agencies, there is a way around it. A few big clients or enough small ones can justify hiring specialists to cover each of the digital marketing branches. Similarly, multinational conglomerates can afford to employ large teams with a variety of focuses.
However, for agencies and marketing teams struggling to get all of these elements right, outsourcing a full-service PPC management could be a godsend solution. This market poses a problem for smaller agencies or in-house marketing teams looking to scale. As the unexpected challenges of 2020 increased the need for each online channel, the pressure has been on marketers to deliver.
Undeterred by chaotic conditions, digital advertising businesses have pushed through to make a speedy recovery from the March downturn earlier this year. Analysts predict that growth will double in 2021 compared to the previous 12 months to a market value of $158 billion. All of this amounts to increased pressure to deliver returns against advertiser spend.
In spite of the struggle to address all the conditions and expectations in the market, there is a solution available – a white-label partner program for PPC services. PPC agencies like White Shark Media offer everything from market research, campaign building, optimization and testing, to reporting.
As sales teams scramble, White Shark Media’s Compass equips agencies with a toolkit designed for them. White Shark Media years in the industry can extend benefits to its partners on all matters relating to PPC campaigns, supported by over 100 bilingual PPC specialists based at its offices in the US and Nicaragua.
The company was founded by Alexander C. Nygart, a veteran entrepreneur in the sales and marketing sector. Hailing from Denmark, Nygart dabbled in media, before co-founding White Shark Media in 2010. He attributes the company’s success to its competitive pricing model alongside its focus to stick to its bread and butter – PPC advertising.
While many other forms of advertising fall in and out of fashion, it would seem White Shark Media has bet on the right one. PPC remains one of the most effective and popular marketing tools. Nygart explains,“It’s an approach that’s paying off and as the market begins to realize the need for PPC, we’re ready to share that with other agencies.”
Aligned with Nygart’s claims, research claims that PPC visitors are 50% more likely to make a purchase than organic visitors. Agencies and marketing teams finding their way into this digital segment will do well to leverage white label partnerships.
To learn more about White Shark Media and its work, watch their VP of Partnerships session on using marketing technology to eliminate waste in PPC campaigns at the upcoming Search Marketing Expo virtual conference on December 8 and 9.