The global luxury watch market is worth upwards of $7 billion today, and is continually growing. The pandemic has led to high net worth individuals becoming more interested in consuming content related to luxury timepieces, as well as buying up more luxury watches themselves, due to being stuck at home with little to do. This has led to an explosion in the audience of one popular YouTube channel called Teddy Baldassarre, a brand created in partnership between Teddy Baldassarre Entertainment and Clum Group, which millennial entrepreneur Mike Clum founded.
Teddy Baldassarre has become a trusted brand for luxury watch enthusiasts around the world. It is founded upon social platforms and digital assets that engage over 2,000,000 watch enthusiasts each month. The brand’s website is coupled with an industry-leading distribution technology and network that has helped it become one of the fastest-growing authorized dealers of luxury timepieces globally.
The founders and their team of expert marketers realized early on that people are more likely to watch, and keep coming back, to a YouTube channel that has a face they can connect with. A faceless brand, such as if it was called Luxury Watches Daily, would not create the same kind of engaging hook as a person representing the brand does. That is one of the big reasons why the brand has enjoyed the height of popularity with luxury watch enthusiasts.
The brand provides regularly released content that is shot at the studios of Clum Creative in Cleveland, making it an in-house production. Given the success of this brand, Mike is planning to add additional brands applying the same strategy. This would mean the company will scale out and be producing more of its own video production content rather than mostly focusing on providing B2B video services. Still, Mike believes that other businesses will still be the major source of revenue for the company for some time to come.
Currently, Clum Creative, the main video production brand under the Clum Group parent company, boasts of having over 1000 clients, who are marketers, entrepreneurs, and in-house creatives. The company employs 30 staff, of which Mike is the youngest. Its modern go-market strategy has helped it achieve an impressive 5-year growth rate that now exceeds 1,000%.
Looking ahead, Mike envisions the Teddy Baldassarre brand to reach one million subscribers on YouTube, which can act as a lead magnet in a way for high-end clients, who he sees expanding into clientele for luxury watches offered on the brand’s website. Given how much growth there is in the luxury watch market, Mike sees this brand scaling out and becoming a leading authorized dealer of luxury timepieces.
You can learn more about Teddy Baldassarre by going to the brand’s website. Head over to the Teddy Baldassarre YouTube channel to see luxury content. You can also learn more about Clum Creative by going to the official website and find out more about Clum Group by going here.
Navy Veteran Davis Chris Takes the Music Industry by storm
In life, you need to break down anything that might be holding you back and change course if need be...
5 Disruptive Leaders Paving the Way in 2021
Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...
Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President
We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...
John Mcafee – Predictions For The Future
John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...
Gaby Wall Street – Teaching Latinas to Thrive During The Crisis
It’s no secret we are facing one of the most challenging financial times of the last few decades as we...
Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico
Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...
Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women
The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....
How Josh Elizetxe Built Snow Into a $40 Million Dollar Business
There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...
How Jason Capital Became A Self Made Millionaire By 24
Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...
Sam Bakhtiar On His Way To A Quarter Billion
Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...
Entrepreneurship3 days ago
How One 16-Year-Old in India Has Made Over $1,500 on Fiverr in 3-Months Selling Automation Solutions
Executive Voice1 week ago
How Feminine Leadership Mentor Gordana Jakopcevic Leans Into Her Sexuality
Executive Voice2 weeks ago
This Ottawa VP’s Passionate Approach to Real Mortgage Solutions
Executive Voice1 week ago
PHOENIX MELVILLE – DOCUMENTARY DEMOCRACY
Entertainment2 weeks ago
Why Earl Chang, AKA Change, Believes That It’s Important To Grow As An Artist
Cryptocurrency1 day ago
Making Money in the DeFi Niche: A Review of Wolfystreetbets
Women Who Disrupt1 week ago
Where Nadia Musharbash Got Her Passion For Real Estate And Investing
Entrepreneurship2 weeks ago
How the MiraQle Mission is Changing the Music Industry